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  1. en.wikipedia.org › wiki › 1984_(advertisement)1984 (advertisement) - Wikipedia

    1984 (advertisement) " 1984 " is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. The ad was a reference to George Orwell 's noted 1949 novel ...

  2. medium.com › @marketingoal › apple-1984-advertisingStory Behind Apple’s 1984: The Ad That Saved The ... - Medium

    Sep 20, 2024 · It was the nighttime on January 22, 1984. Over 77 million Americans came in front of TV to watch the grand battle between Washington Redskins and Los Angeles Raiders. Suddenly for a full two ...

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  4. www.pcmag.com › news › 30-years-after-1984-a-look30 Years After '1984': A Look Back at Apple's Mac Commercials

    Jan 22, 2014 · On the 30th anniversary of Apple's "1984" TV spot, we look back at three decades of Mac commercials. George Orwell probably didn't know how much we'd talk about him so many years later, but our ...

    • Chandra Steele
    • Senior Features Writer

  5. www.csmonitor.com › Technology › 2014Why Apple's '1984' commercial is still talked about today

    Jan 22, 2014 · Apple cuts to the tagline: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'. The idea was that Macintosh would revolutionize computing and ...

  6. adage.com › article › newsTen Years After Apple's '1984': The Commercial and Product ...

    Jan 10, 1994 · But Apple's unit share of the market for computers priced below $25,000 dipped to 11.3% in 1993 from 13% in 1984, InfoCorp says. Macintosh hasn't grown fast enough to make up the market share once ...

  7. bettermarketing.pub › how-apples-1984-commercialHow Apple’s “1984” Commercial Changed the World of Advertising

    Jun 25, 2019 · Even though it debuted in the Super Bowl of January 1984, the inception of the “1984” commercial goes back to the start of 1983 and this was the time where the battle from computing between Apple and IBM was really heating up. At sales conferences in early 1983, Jobs was already talking about IBM trying to monopolize the computer industry ...

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  9. arstechnica.com › gadgets › 2005/11/1854The history of the Apple 1984 TV ad - Ars Technica

    Nov 17, 2005 · Tech — The history of the Apple 1984 TV ad Ever wanted to know the boring and not-so-boring details behind Apple's famous … Jacqui Cheng - Nov 17, 2005 1:07 am UTC

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