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1984 (advertisement) " 1984 " is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. The ad was a reference to George Orwell 's noted 1949 novel ...
Scene from Apple’s “1984” Super Bowl advertisement. From Folklore.org. When shown the finished ad in late 1983, Apple’s board members hated it. Sculley, the Apple CEO, instructed Chiat/Day to sell back both the 30 and 60-second time slots they’d purchased from CBS for $1 million, but they were only able to unload the 30 second slot.
Sep 20, 2024 · It was 1983. Apple Computers was losing its market share to IBM. Both of its last two products, Lisa & Apple 3 were dead in the water. IBM on the other hand, was eyeing full industry control with ...
Apple 1984 commercial debuts. Apple’s “ 1984 ” commercial is aired during Super Bowl XVIII on January 22, 1984. Earlier that month, Apple's Macintosh computer was already the most anticipated personal computer release ever. As a part of the rollout, Apple commissioned director Ridley Scott to direct a one-minute commercial for the Mac.
Jan 24, 2024 · The executive team finally decided to run a 100-day Macintosh advertising blitz. Since they had already paid to produce ‘1984’ and were stuck with the airtime, the Super Bowl ad went ahead to ...
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Jan 22, 2014 · By Eric Hintz January 22, 2014. 2014 marks the 30th anniversary of Apple's famous "1984" television ad that aired on January 22, 1984, during the third quarter of the Super Bowl XVIII between the Los Angeles Raiders and Washington Redskins. Historian Eric Hintz describes how the "1984" ad and the introduction of the Apple Macintosh were key ...
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Dec 15, 2023 · On January 24, 1984, Apple Computer launched its new Macintosh computer in a Super Bowl ad that aired only once. Alluding to George Orwell's novel 1984, it both impressed and bewildered the millions who viewed it. Directed by Ridley Scott, the ad symbolized Apple's desire to “rescue” humanity from the conformity of computer industry giant IBM.
