Yahoo Canada Web Search

Sign In

Search results

  1. en.wikipedia.org › wiki › 1984_(advertisement)1984 (advertisement) - Wikipedia

    1984 (advertisement) " 1984 " is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. The ad was a reference to George Orwell 's noted 1949 novel ...

  2. medium.com › @marketingoal › apple-1984-advertisingStory Behind Apple’s 1984: The Ad That Saved The ... - Medium

    Sep 20, 2024 · It was 1983. Apple Computers was losing its market share to IBM. Both of its last two products, Lisa & Apple 3 were dead in the water. IBM on the other hand, was eyeing full industry control with ...

  3. Videos

    View all

  4. www.computerhistory.org › timeline › 19841984 | Timeline of Computer History | Computer History Museum

    Apple 1984 commercial debuts. Apple’s “ 1984 ” commercial is aired during Super Bowl XVIII on January 22, 1984. Earlier that month, Apple's Macintosh computer was already the most anticipated personal computer release ever. As a part of the rollout, Apple commissioned director Ridley Scott to direct a one-minute commercial for the Mac.

    • when did apple run the '1984' ad for the macintosh laptop computers - for sale1
    • when did apple run the '1984' ad for the macintosh laptop computers - for sale2
    • when did apple run the '1984' ad for the macintosh laptop computers - for sale3
    • when did apple run the '1984' ad for the macintosh laptop computers - for sale4
    • when did apple run the '1984' ad for the macintosh laptop computers - for sale5

  5. lowendmac.com › 2014 › the-story-behind-apples-1984-adThe Story Behind Apple’s 1984 Ad - Low End Mac

    The Story Behind Apple’s 1984 Ad. Tom Hormby - 2014.01.24. Apple became a household name in the third quarter of SuperBowl XVIII when it aired the enormously popular 1984 ad promoting the upcoming release of the Macintosh. Apple’s PR firm, Chiat/Day, had pitched a similar ad in 1982 to promote the Apple II. The basic premise was that the ...

  6. 9to5mac.com › 2024/01/24 › apples-iconic-1984-superApple’s iconic ‘1984’ Super Bowl ad aired 40 years ago this ...

    Jan 24, 2024 · The executive team finally decided to run a 100-day Macintosh advertising blitz. Since they had already paid to produce ‘1984’ and were stuck with the airtime, the Super Bowl ad went ahead to ...

    • Security Writer And Director of Social Media
    • 9to5, LLC

  7. www.mediavillage.com › article › historys-moment-inHISTORY's Moment in Media: The "1984" Apple Ad ... - MediaVillage

    Jan 11, 2023 · The "1984" Apple ad for its new Macintosh computer debuted 39 years ago this month during Super Bowl XVIII. It forever changed tech marketing and helped cement the iconic role of the Super Bowl ad.

  8. People also ask

  9. bettermarketing.pub › how-apples-1984-commercialHow Apple’s “1984” Commercial Changed the World of Advertising

    Jun 25, 2019 · Even though it debuted in the Super Bowl of January 1984, the inception of the “1984” commercial goes back to the start of 1983 and this was the time where the battle from computing between Apple and IBM was really heating up. At sales conferences in early 1983, Jobs was already talking about IBM trying to monopolize the computer industry ...