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1984 (advertisement) " 1984 " is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. The ad was a reference to George Orwell 's noted 1949 novel ...
Apple 1984 commercial debuts. Apple’s “ 1984 ” commercial is aired during Super Bowl XVIII on January 22, 1984. Earlier that month, Apple's Macintosh computer was already the most anticipated personal computer release ever. As a part of the rollout, Apple commissioned director Ridley Scott to direct a one-minute commercial for the Mac.
Dec 15, 2023 · On January 24, 1984, Apple Computer launched its new Macintosh computer in a Super Bowl ad that aired only once. Alluding to George Orwell's novel 1984, it both impressed and bewildered the millions who viewed it. Directed by Ridley Scott, the ad symbolized Apple's desire to “rescue” humanity from the conformity of computer industry giant IBM.
Sep 20, 2024 · It was the nighttime on January 22, 1984. Over 77 million Americans came in front of TV to watch the grand battle between Washington Redskins and Los Angeles Raiders. Suddenly for a full two ...
Jan 22, 2014 · Apple cuts to the tagline: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'. The idea was that Macintosh would revolutionize computing and ...
Jan 24, 2019 · The Apple of 1984 and the Apple that created the Macintosh also created one of the most famous adverts of them all. It had aired on TV during the Super Bowl two days before and Jobs screened it ...
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Jan 11, 2023 · HISTORY's Moment in Media: The "1984" Apple Ad That Changed Tech Advertising. It was, Steve Jobs might tell you, "insanely great." On January 22, 1984, the Los Angeles Raiders (as the team was then known) beat the Washington Redskins (as that team was then known) in Super Bowl XVIII. But for the nearly 78 million Americans watching on TV that ...
