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  1. bettermarketing.pub › how-apples-1984-commercialHow Apple’s “1984” Commercial Changed the World of Advertising

    Jun 25, 2019 · Even though it debuted in the Super Bowl of January 1984, the inception of the “1984” commercial goes back to the start of 1983 and this was the time where the battle from computing between Apple and IBM was really heating up. At sales conferences in early 1983, Jobs was already talking about IBM trying to monopolize the computer industry ...

  2. money.cnn.com › 2014/01/22 › newsApple's iconic '1984' spot: Behind the scenes - CNN Business

    Jan 22, 2014 · Apple's iconic '1984' spot: Behind the scenes. The future is now, because today marks the 30th anniversary of "1984," the iconic Super Bowl ad that heralded the debut of Apple's Macintosh computer ...

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  4. en.wikipedia.org › wiki › 1984_(advertisement)1984 (advertisement) - Wikipedia

    1984 (advertisement) " 1984 " is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. The ad was a reference to George Orwell 's noted 1949 novel ...

  5. www.mediavillage.com › article › historys-moment-inHISTORY's Moment in Media: The "1984" Apple Ad ... - MediaVillage

    Jan 11, 2023 · The "1984" Apple ad for its new Macintosh computer debuted 39 years ago this month during Super Bowl XVIII. It forever changed tech marketing and helped cement the iconic role of the Super Bowl ad.

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  6. medium.com › @marketingoal › apple-1984-advertisingStory Behind Apple’s 1984: The Ad That Saved The ... - Medium

    Sep 20, 2024 · It was the nighttime on January 22, 1984. Over 77 million Americans came in front of TV to watch the grand battle between Washington Redskins and Los Angeles Raiders. Suddenly for a full two ...

  7. www.mac-history.net › 2011/07/12 › 1984-the-famous“1984″ - The famous Super Bowl Spot - Mac History

    Jul 13, 2011 · 22865. The most famous Super Bowl ad. “1984” is an American television commercial which introduced the Apple Macintosh personal computer for the first time. It was conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, Venice, produced by New York production company Fairbanks Films, and directed by Ridley Scott.

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  9. lowendmac.com › 2014 › the-story-behind-apples-1984-adThe Story Behind Apple’s 1984 Ad - Low End Mac

    The Story Behind Apple’s 1984 Ad. Tom Hormby - 2014.01.24. Apple became a household name in the third quarter of SuperBowl XVIII when it aired the enormously popular 1984 ad promoting the upcoming release of the Macintosh. Apple’s PR firm, Chiat/Day, had pitched a similar ad in 1982 to promote the Apple II. The basic premise was that the ...