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  1. en.wikipedia.org › wiki › 1984_(advertisement)1984 (advertisement) - Wikipedia

    1984 (advertisement) " 1984 " is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. The ad was a reference to George Orwell 's noted 1949 novel ...

  2. money.cnn.com › 2014/01/22 › newsApple's iconic '1984' spot: Behind the scenes - CNN Business

    Jan 22, 2014 · Apple's iconic '1984' spot: Behind the scenes. The future is now, because today marks the 30th anniversary of "1984," the iconic Super Bowl ad that heralded the debut of Apple's Macintosh computer ...

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  4. bettermarketing.pub › how-apples-1984-commercialHow Apple’s “1984” Commercial Changed the World of Advertising

    Jun 25, 2019 · Even though it debuted in the Super Bowl of January 1984, the inception of the “1984” commercial goes back to the start of 1983 and this was the time where the battle from computing between Apple and IBM was really heating up. At sales conferences in early 1983, Jobs was already talking about IBM trying to monopolize the computer industry ...

  5. medium.com › @marketingoal › apple-1984-advertisingStory Behind Apple’s 1984: The Ad That Saved The ... - Medium

    Sep 20, 2024 · It was the nighttime on January 22, 1984. Over 77 million Americans came in front of TV to watch the grand battle between Washington Redskins and Los Angeles Raiders. Suddenly for a full two ...

  6. www.mediavillage.com › article › historys-moment-inHISTORY's Moment in Media: The "1984" Apple Ad ... - MediaVillage

    Jan 11, 2023 · The "1984" Apple ad for its new Macintosh computer debuted 39 years ago this month during Super Bowl XVIII. It forever changed tech marketing and helped cement the iconic role of the Super Bowl ad.

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  7. computerhistory.org › blog › a-computer-for-the-restA Computer for the Rest of Us - CHM

    Dec 15, 2023 · On January 24, 1984, Apple Computer launched its new Macintosh computer in a Super Bowl ad that aired only once. Alluding to George Orwell's novel 1984, it both impressed and bewildered the millions who viewed it. Directed by Ridley Scott, the ad symbolized Apple's desire to “rescue” humanity from the conformity of computer industry giant IBM.

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  9. americanhistory.si.edu › explore › storiesRemembering Apple's "1984" Super Bowl ad | National Museum of ...

    Jan 22, 2014 · By Eric Hintz January 22, 2014. 2014 marks the 30th anniversary of Apple's famous "1984" television ad that aired on January 22, 1984, during the third quarter of the Super Bowl XVIII between the Los Angeles Raiders and Washington Redskins. Historian Eric Hintz describes how the "1984" ad and the introduction of the Apple Macintosh were key ...