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  1. Mar 24, 2023 · 1873: On May 20, Levi Strauss and Jacob Davis took out a patent for their reinforced pants. The official patent was named “Improvement in Fastening Pocket-Openings.”. They didn’t know it yet, but this was the official birth of blue jean styles. The miner’s pants would be changed and refined over time.

  2. In the latter half of the 20th century—decades after Strauss’ death in 1902—blue jeans achieved widespread cultural significance. “They really come to their apex in the 60s and 70s ...

    • May 20, 1873: The Birth of Jeans. Back in the day—the mid-1800s to be exact—dungarees a.k.a. "waist overalls" were all the rage. And not because they were stylish, but rather, practical.
    • 1920s to 1930s: Wild, Wild, Western. Jeans as workwear continued throughout the 1920s and 1930s, especially in the American West among miners, cowboys, and laborers.
    • 1950s: Cool Blue. Jeans became a symbol of "cool" in the 1950s. Pop culture bad boys like James Dean and Marlon Brando popularized cuffed, boxy styles of denim as they shook up the squares in their films.
    • 1960s: Flower Power. Peace, love, and bellbottoms became the counterculture anthem of the 1960s. The youthful, free-love movement embraced the casual blue jean (bellbottoms and low-rise hip-huggers, especially), which represented freedom from more structured clothing while also serving as a form of creative self-expression.
  3. Nov 28, 2022 · Blue was the chosen color for denim because of the chemical properties of blue dye. Most dyes will permeate fabric in hot temperatures, making the color stick. The natural indigo dye used in the ...

    • Marissa Laliberte
  4. May 7, 2024 · And they are true jeans fabric: When it tears, the white thread comes out.” “ Thirty Years of the Galerie Canesso: When the Past Looks to the Future ” will be on view at the Galerie Canesso ...

  5. Dec 20, 2021 · Fifty years of Jeans Fashion. From leisure suits to low-rise cuts, a brief history of the all-American fabric. For a long time, “fashion” had nothing to do with it. Even before the Industrial ...

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  7. Aug 14, 2020 · Denim has never not be in style. Here, a complete history of jeans in photos, from the 1800s to Britney and Justin in their iconic denim-on-denim looks.

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