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The new Channel 4 masterbrand system boldly showcases must-see shows, films and digital originals, connecting viewers to a prolific brand that has been at the heart of British creativity for four decades. Learn more about the project. A new masterbrand for the UK’s most disruptive public service broadcaster.
May 24, 2023 · Rebranding Channel 4 for a new era. We speak to 4creative and Pentagram about how they brought Channel 4’s famous blocks back together in its new identity, and why having a strong brand is more important than ever for broadcasters. By Aimee Mclaughlin 24/05/2023. In a world now saturated with content, it’s hard to imagine the impact that ...
- Aimee Mclaughlin
Nov 2, 2022 · treed@channel4.co.uk. 07758 103788. Notes to editors. Channel 4 today announced that from next year it will bring all its channels and services under one ‘Channel 4’ brand to help audiences ...
Oct 4, 2018 · Matt Berry, Group Business Director at 4 Creative, says when the new range of digital channels was launched in the noughties, it was decided that each would be given an individual logo, to reflect the their “distinctive personalities”, audience and content. “This worked really well, and they were known and loved,” he says. But times ...
May 24, 2023 · This included bringing back together the blocks of the Lambie-Nairn’s 1982 logo after eight years apart from a previous rebrand – and Powell notes that this itself was a popular and “super 4-like, hyper-creative breaking” of the brand – as well as expanding the Channel 4 typeface originally designed by Neville Brody, which “had become as much the fabric of the current brand as the ...
May 24, 2023 · A consistent logo with parametric possibilities. One of the key elements of the rebrand is bringing Channel 4's logo at the heart of the brand, alongside introducing a singular masterbrand colour. Optimised by Pentagram whilst retaining its legacy, the '4' logo was redrawn to hold a greater visual presence in digital assets.
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Jul 18, 2023 · This was a project long in the making. Lynsey Atkin, executive creative director at 4creative reveals that there had been talk of a rebrand ever since she joined the in-house team four years ago, but it became a priority for the broadcaster in 2021.
