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Currys plc is a British multinational electrical and telecommunications retailer and services company headquartered in London, [4] which was formed in 2014 by the merger of Dixons Retail and Carphone Warehouse Group.
May 13, 2021 · Owner Dixons Carphone said it was bringing all its brands under the name Currys instead. The other names that will disappear are Currys PC World, Carphone Warehouse and Team Knowhow.
Our History. The business has changed a lot in 130 years but our desire to help everyone enjoy amazing technology has remained consistent, from bikes and gramophones a hundred years ago, to drones and virtual reality today. 1884.
In 1984, Currys was taken over by Dixons (another electrical products retail chain, now Currys plc) but maintained its separate brand identity. In April 2006, Dixons Stores Group announced that its Dixons shops, except in Ireland and in duty-free areas in airports, would be rebranded as Currys.digital [ 6 ] (later changed to Currys Digital).
US investment firm Elliott Advisors has walked away from making a takeover bid for Currys after being rejected by the retailer's board "multiple times". It had initially proposed an offer that...
May 13, 2021 · Last year, all remaining standalone Carphone Warehouse stores were closed in what the group said was a response to changing customer habits, although it retained sales areas within Currys stores.
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When was Currys rebranded?
May 13, 2021 · The transition from Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone to Currys starts now and will be complete by October 2021. Alex Baldock, CEO of Dixons Carphone, said: “Today is a big day for us, as we become one brand – Currys.