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In 1984 Dixons acquired Currys, a retail chain with 570 shops selling electrical and other household goods; Currys retained its separate brand identity. [ 7 ] In February 1993, Dixons bought Vision Technology Group (VTG), operating under the PC World brand at Croydon , Lakeside Shopping Centre , Brentford and Staples Corner . [ 8 ]
- Whatever Happened to Dixons
- The Beginning
- The Successful Sixties and Seventies
- From Southend to The States
- Currys and PC World
- Retail to E-Tail and Beyond
Gone – well, sort of. Over the years, the composition of the British high street has changed immeasurably. At one point, you would find a Dixons opposite a HMV and a Gamestation next to a Woolworths. Sadly, times changed as the internet and out of town shopping centres brought about the death of a number of traditional retailers. But given Dixons’ ...
Dixons was founded in 1937, by the duo of Charles Kalms and Michael Mindel. The pair had met in London, where Kalms had previously been selling advertising space on the London Underground. Mindel was running a small but relatively successful photographic studio in Oxford Street and was keen to expand. After some brief discussions, the two joined fo...
Success was followed by expansion. Between 1962 and 1964, the Dixons acquired Ascotts and Bennetts, two of its major competitors. This buying spree resulted in the number of Dixon stores to rise from sixteen to fifty-eight in two short years. Thanks to the swinging sixties and a reduction in working hours, Britain’s leisure activities once again al...
The group continued to engulf its competitors, absorbing Currys in 1984 and a number of smaller stores and business such as Orbit, Greens, and Bridgers. With their portfolio of stores exceeding 600 at this point and their stock encompassing everything from cameras to refrigerators, Dixons were clearly Great Britain’s number one electrical retailer....
As noted, Dixons purchased Currys in 1984. The takeover was a protracted one, but once completed the management structure decided that it would be advantageous to keep the two rivals brands operational. As strange as this sounds today, at the time it did make sense: Dixons was popular with customers looking to purchase new technologies, audio and v...
In 2006, the ever decreasing gaps between the three competing companies and the growing market share of internet retailers proved too much. “This high street has become an increasingly challenging environment and the cost of maintaining a presence there has increased,” noted John Clare, the chief executive of Dixons’ parent company. And so the deci...
In 1984, Currys was taken over by Dixons (another electrical products retail chain, now Currys plc) but maintained its separate brand identity. In April 2006, Dixons Stores Group announced that its Dixons shops, except in Ireland and in duty-free areas in airports, would be rebranded as Currys.digital [ 6 ] (later changed to Currys Digital).
May 13, 2021 · Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone become one brand. Unveiled today, launching October 2021; The move makes things easier for customers who can now interact with one brand when choosing, affording and enjoying amazing technology
The business was renamed from Dixons Carphone to Currys plc in September 2021. The Currys brand also replaced the company's PC World, Team Knowhow and Carphone Warehouse brands. [18] In June 2023, Frasers Group acquired a stake in Currys, which would increase during the year.
The merger of Dixons and Currys, under the name of Dixons Group, put the company into the top echelon of British retailers. Even after selling the television rental shops, the new company had more than 800 stores in the United Kingdom and its staff had grown to 11,000.
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Dixons Carphone PLC becomes Currys PLC, with all previous consumer brands becoming one UK brand, “Currys”. Nordic and Greek businesses continue to trade under the Elkjøp and Kotsovolos banners. 2024.
