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In 1984 Dixons acquired Currys, a retail chain with 570 shops selling electrical and other household goods; Currys retained its separate brand identity. [7] In February 1993, Dixons bought Vision Technology Group (VTG), operating under the PC World brand at Croydon, Lakeside Shopping Centre, Brentford and Staples Corner. [8]
In October 1998 the company reached an agreement with Apple to carry iMac computers in its PC World stores, as well as in select Dixons and Currys locations. The following year Dixons reached an agreement with 01 Communique Laboratories Inc., a communication software company based in Canada, to distribute the company's unified messaging ...
May 13, 2021 · Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone become one brand. Unveiled today, launching October 2021. Currys is a new brand with a familiar name and a bold new look, committed to making it even easier for everyone to enjoy amazing technology.
May 1, 2016 · Many of its High Street branches were rebranded Currys.digital. Dixons remained as an online brand, but later this also came under Currys.
Dixons Carphone continues its transformation throughout the pandemic with award-winning services such as access to stores from home with ShopLive. Dixons Carphone PLC becomes Currys PLC, with all previous consumer brands becoming one UK brand, “Currys”.
Currys plc is a British multinational electrical and telecommunications retailer and services company headquartered in London, [4] which was formed in 2014 by the merger of Dixons Retail and Carphone Warehouse Group.
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When did Dixons buy Currys?
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What happened to Currys & Dixons Carphone plc?
In 1984, Currys was taken over by Dixons (another electrical products retail chain, now Currys plc) but maintained its separate brand identity. In April 2006, Dixons Stores Group announced that its Dixons shops, except in Ireland and in duty-free areas in airports, would be rebranded as Currys.digital [ 6 ] (later changed to Currys Digital).
