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In 1984 Dixons acquired Currys, a retail chain with 570 shops selling electrical and other household goods; Currys retained its separate brand identity. [ 7 ] In February 1993, Dixons bought Vision Technology Group (VTG), operating under the PC World brand at Croydon , Lakeside Shopping Centre , Brentford and Staples Corner . [ 8 ]
The merger of Dixons and Currys, under the name of Dixons Group, put the company into the top echelon of British retailers. Even after selling the television rental shops, the new company had more than 800 stores in the United Kingdom and its staff had grown to 11,000.
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May 13, 2021 · Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone become one brand. Unveiled today, launching October 2021; The move makes things easier for customers who can now interact with one brand when choosing, affording and enjoying amazing technology
In 1984, Currys was taken over by Dixons (another electrical products retail chain, now Currys plc) but maintained its separate brand identity. In April 2006, Dixons Stores Group announced that its Dixons shops, except in Ireland and in duty-free areas in airports, would be rebranded as Currys.digital [ 6 ] (later changed to Currys Digital).
May 13, 2021 · Dixons Carphone plc ("the Company") today announces its intention to change its name to "Currys plc". This follows the announcement that in the United Kingdom & Ireland, Currys PC World,...
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Acquisition of Currys Group by Dixons Retail. 1989 Carphone Warehouse was founded to provide the UK with the latest car-phone technology, before becoming a major mobile phone retailer.
