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The new construction method of combining large and small elements is patented in 1967. In 1968 LEGO DUPLO bricks are tested on the Swedish market, and after a few adjustments the brick is launched globally in 1969. Set nos. 510 and 511 were the first LEGO® DUPLO® sets launched in 1969.
- From Private Airfield to International Airport
To accommodate his company’s increasing internationalization...
- Further Development of The System
The company develops a large LEGO brick, which is ideal for...
- The First LEGOLAND Park
A real family paradise with amusements such as a large LEGO...
- Developing The LEGO Wheel
Knud Møller’s initial idea is for the wheel to sit between...
- The LEGO Moulding Philosophy
Hans Schiess is a pioneer in the world of plastic molding...
- From Private Airfield to International Airport
Lego Duplo (trademarked as DUPLO and stylised in the logo as duplo) is a core product range of the construction toy Lego by The Lego Group, designed for children from 1 + 1 ⁄ 2 to 5 years old. Duplo bricks are twice the size of traditional Lego bricks in each of their three dimensions, making them easier to handle and less likely to be swallowed and choked on by younger children.
- Ole Kirk’s Enterprise
- Brick Innovation
- Diluted Vision
- Back to Basics
- A Tonne of Bricks
- Everything Is Awesome
Christiansen’s business didn’t exactly get off to a promising start. Both his shop and family home in Billund, South Jutland burned down and when he invested in new premises, he had few customers and slipped into bankruptcy. Undeterred, he continued carving yo-yos, pull-along animals and small, wooden bricks until the war when, once again, his work...
MIT’s Beth Stackpole identified three of LEGO’s successful tactics that, she says, any mature brand can utilise: respect what made you great; listen to your core customers; and utilise a range of innovation approaches. “Through trial and error and a number of failed digital-only initiatives, LEGO discovered customers wanted digital experiences that...
During the following 15 years, the company doubled in size three times and became one of the world’s top 10 toy manufacturers. But the carefree brick-meisters were about to hit a brick wall. Cheaper copycat products and the rise of computer games in the 1990s unnerved the senior management, who knee-jerked into making the humble LEGO sets flashier ...
Not exactly the morale-boosting pronouncement the 36-year-old’s colleagues may have wished for, but at least he was being honest. Or was he? The former McKinsey consultant actually had a comprehensive plan to rebuild the troubled toymaker one brick at a time and turn it into ‘the Apple for toys’. How he achieved it has been described as the greates...
318 million tyres LEGO produces every year, making it the world’s biggest tyre manufacturer400 billion LEGO bricks on Earth27% rise in revenue in 2021 as kids (and adults) stayed home during lockdowns11,695 pieces in the LEGO Art World Map, the most of any LEGO setVig Knudstorp certainly achieved his dream of becoming ‘Apple for toys’ as LEGO’s profits quadrupled during the 2008-2010 financial crisis, rising even faster than Apple’s. In 2014, The Lego Movie, with its appropriately named anthem Everything is Awesome, grossed US$500 million (delivering a similar dollar value in free publicity). One year later,...
Jan 29, 2019 · 50 Years Young: Celebrating half a century of big building fun with LEGO DUPLO. BILLUND, January 29, 2019: Today we mark 50 years since the LEGO Group unveiled its inaugural large brick for small ...
Jul 18, 2012 · By 2003, the company was virtually out of cash. It lost $300 million that year, and the projected loss for the next year was up to $400 million. “Basically, LEGO had strapped on wings and was ...
The video below, made by CNBC Make It, tells the story of the huge Danish company that almost went under at the beginning of the century, but fought back and became bigger than ever. LEGO® was originally a product designed for young children to develop through play. The building blocks were in huge demand until the early 2000s.
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Did you know Lego Duplo bricks are twice the size of classic bricks?
What is a Duplo brick?
The LEGO Group’s vision is to be a global force for Learning Through Play and this was always at the forefront of our designs in LEGO® DUPLO®. We know that 90% of a child’s brain develops within their first 5 years, and having fun while playing enhances their chances of learning. All products launched from June 2024 and onwards have been ...
