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1. www.levistrauss.com › 2020/11/19 › levis-laundretteHow Levi’s® Laundrette Ad Reignited the 501®

   www.levistrauss.com › 2020/11/19 › levis-laundrette

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   Nov 19, 2020 · Levi Strauss & Co. November 19, 2020. On Boxing Day 1985, U.K. television viewers watched as heartthrob Nick Kamen walked into a laundromat, stripped down to his boxers in front of incredulous onlookers and tossed his Levi’s® 501® jeans into a washer. This commercial sent the shrink-to-fit jean skyrocketing in popularity in Europe and has ...

   • 501 Archives

     How Levi’s® Laundrette Ad Reignited the 501® On Boxing Day...

2. www.marketingweek.com › levis-laundrette-sales-boostHow Levi’s ‘Laundrette’ ad led to an 800% sales boost

   www.marketingweek.com › levis-laundrette-sales-boost

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   May 15, 2019 · The Inside Story: The classic 1985 Levi’s ‘Laundrette’ ad by agency BBH is admired for its craft, but like most great marketing it was grounded in insight, and boosted sales of a struggling product in a moribund category. Levi’s ‘Launderette’ ad launched in the UK on Boxing Day, 1985. From its opening shots, where the door of a ...

   • Author: Russell Parsons

3. Videos

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     Levi's commercial - Laundrette

     Nov 2, 2007

     1.3M Views

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     1985 Levis 501 'Launderette' commercial - made by Bartle Bogle Hegarty

     May 9, 2016

     56.6K Views

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     Levi's 501 commercial with Nick Kamen (Laundrette) (1985)

     Aug 12, 2008

     1.5M Views

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4. www.theindustry.fashion › it-was-a-piece-of-magic‘It was a piece of magic’: How Levi’s ‘Laundrette’ ad led to ...

   www.theindustry.fashion › it-was-a-piece-of-magic

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   May 15, 2019 · Levi’s ‘Launderette’ ad launched in the UK on Boxing Day, 1985. From its opening shots, where the door of a launderette in small-town America opens in sync with the unmistakable bass line of ‘I Heard it Through the Grapevine’, to the last, where the protagonist sits among the waiting patrons stripped to his boxer shorts, it felt like an instant hit.

5. syncoriginals.com › levis-501-the-story-behindLevi’s 501 – The story behind Launderette - Sync Originals

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   An early Hamlet ad showed a bowler-hatted, be-suited gent undressing in front of a group of women and sticking his clothes, and even his hat, in a washing machine. Sadly, no one remembers the actor’s name. And, as far as we know, he never had a hit single written for him by Madonna…. Kamen’s “Lauderette” was shown for the first time ...

6. www.thedrum.com › news › 2016/03/29Levi's Launderette Ad: how would today's marketers reimagine ...

   www.thedrum.com › news › 2016/03/29

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   Mar 29, 2016 · Consumers want to add to and share campaign assets. Other differences include that the Levi’s launderette ads used old music to set the tone, but that won’t work for today’s audience. And ...

7. www.thepoke.com › 2023/08/03 › how-levis-laundretteHow the Levi’s laundrette ad ended up being God’s gift to ...

   www.thepoke.com › 2023/08/03 › how-levis-laundrette

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   Aug 3, 2023 · Advertising agency Bartle Bogle Hegarty created some of the most memorable and successful campaigns of all time, including Audi’s Vorsprung Durch Technik and the retro-styled Levi’s ads, like the one that catapulted singer-songwriter and model Nick Kamen to fame. One of the founders of BBH, Sir John Hegarty, spoke to Ros Atkins for the latest […]

8. People also ask

   When did Levi's 'laundrette' AD come out?

   • The Inside Story: The classic 1985 Levi’s ‘Laundrette’ ad by agency BBH is admired for its craft, but like most great marketing it was grounded in insight, and boosted sales of a struggling product in a moribund category. Levi’s ‘Launderette’ ad launched in the UK on Boxing Day, 1985.

   How Levi’s ‘Laundrette’ ad led to an 800% sales boost

   www.marketingweek.com/levis-laundrette-sales-boost/

   See all results for this question

   What happened to the 1985 Levi's AD 'laundrette'?

   • Bartle Bogle Hegarty's global CMO reflects on the significance of the 1985 Levi's ad 'Laundrette', following the death of its star, Nick Kamen. Last Wednesday we learned of the passing of Nick Kamen. Too early and too sadly. It compounded the feeling we are losing so many of our heroes lately.

   'Laundrette': BBH's CMO on the ad that built the agency

   www.campaignasia.com/article/laundrette-bbhs-cmo-on-the-ad-that-built-the-agency/469470

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   Was Levi's in crisis before 'laundrette'?

   • It’s hard to imagine, but Levi’s had been a brand in crisis prior to the campaign, discounting itself heavily and considering pulling out of European markets altogether. After "Laundrette" first played out on Boxing Day in 1985, 501s quickly became the most sought-after pair of jeans on the planet.

   'Laundrette': BBH's CMO on the ad that built the agency

   www.campaignasia.com/article/laundrette-bbhs-cmo-on-the-ad-that-built-the-agency/469470

   See all results for this question

   Did Nick Kamen make a Levi's laundrette AD?

   • The game-changing Levi's® Laundrette ad, which featured heartthrob Nick Kamen, sent the shrink-to-jean skyrocketing into popularity in Europe 35 years ago.

   How Levi’s® Laundrette Ad Reignited the 501®

   www.levistrauss.com/2020/11/19/levis-laundrette-ad-reignited-the-501/

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   Who created laundrette?

   • Laundrette was the brainchild of John Hegarty, cofounder of advertising agency BBH (Bartle Bogle Hegarty). BBH won the Levi’s® account in 1982 and the agency was keen to enliven the brand and our famous jeans in Europe. BBH planned a fresh new campaign, dubbed The Original Jean, and planned the best timing for a launch — the after-Christmas season.

   How Levi’s® Laundrette Ad Reignited the 501®

   www.levistrauss.com/2020/11/19/levis-laundrette-ad-reignited-the-501/

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   Did 'lauderette' ever get a Madonna ad?

   • And, as far as we know, he never had a hit single written for him by Madonna… Kamen’s “Lauderette” was shown for the first time on Boxing Day 1985. Thought up by John Hegarty and Barbara Noakes of BBH, the ad campaign was designed to try and save Levi’s flagging fortunes; the company was under attack from all sorts of other fashionable brands.

   Sync Originals | Levi’s 501 – The story behind Launderette

   syncoriginals.com/levis-501-the-story-behind-launderette/

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9. www.campaignasia.com › article › laundrette-bbhs-cmo'Laundrette': BBH's CMO on the ad that built the agency

   www.campaignasia.com › article › laundrette-bbhs-cmo

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   Advertising Analysis Opinions. Adam Arnold. May 10, 2021. 'Laundrette': BBH's CMO on the ad that built the agency. Bartle Bogle Hegarty's global CMO reflects on the significance of the 1985 Levi's ad 'Laundrette', following the death of its star, Nick Kamen. Tweet0. Last Wednesday we learned of the passing of Nick Kamen. Too early and too sadly.