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19 hours ago · Leonardo da Vinci. It is estimated that Leonardo, arguably the world’s most famous note taker, may have “filled his notebooks at the rate of about a thousand pages a year,” Allen writes.
Aug 30, 2024 · In 2013, the Moleskine SpA launched on the Italian stock exchange, and in 2016, a Belgian car distributor bought the company outright, for half a billion euros. Small wonder that the story is now taught in business schools as a textbook example of successful product design and marketing.
- From The Studios of Paris…
- …To The Bookshops of Milan
- Enter The Hero
- The Magic of Moleskine
- Aspiration and Imagination
- Moving on Up
- Capturing The Corporate Cosmos
Pocket-sized notebooks or carnets, covered in leather or oilskin, were first sold by 19th-century Parisian stationers and used by artists and authors such as Van Gogh, Picasso and Hemingway. But it was a British writer and notebook-lover, Bruce Chatwin, who was the first to put the now-famous name onto the printed page – and into Moleskine history....
In 1994, the small Italian design company Modo & Modo asked Maria Sebregondi to create products for a new generation of travellers who were keen to explore the possibilities of the post-Cold-War era of freedom and adventure. The company had already begun to publish a line of books on travel and culture, and was thinking about T-shirts with literary...
Moleskine had found its hero product, the one it would become famous for – the simple black notebook with rounded corners, ribbon bookmark, elastic page-holder and expandable rear pocket. “I said, ‘Let’s remake them, beautifully… and we’ll hide in the pocket the story behind them to inspire all those who work using their talent’”, remembered Sebreg...
That first batch of Moleskine notebooks were sold, not in a stationer’s, as you would expect, but from a bookshop, in the company’s home city of Milan. It was a bold move – connecting the Moleskine brand to a lifestyle with knowledge, culture and travel at its heart. We are all creative beings; it seemed to say, with a book, a poem, or a drawing in...
The Moleskine brand was built with intelligence, flair and great attention to detail. But the company has never marketed its products on the basis of them being the best in their field. Instead, the emphasis has always been on aspiration and lifestyle, on creating objects that are synonymous with “culture, imagination, memory, travel and personal i...
Once the Moleskine brand was established, the company began to link up with other legendary names, combining to maximise their appeal for the consumer. Limited editions have celebrated Lego, Star Wars, Harry Potter, the Marvel franchise and many more. Moleskine has kept in step with consumer trends, including those in stationery, firstly adding red...
Moleskine’s attraction for creatives and notebook fans was undeniable, and a crucial part of its success, but it wasn’t content to be just another niche brand, susceptible to changing tastes and fashions. The company needed a stronger, wider customer base, and that meant introducing its products to people who didn’t know them. So Moleskine’s final ...
- Mark Twain. Twain’s first pocket notebooks were purchased in 1857 at the age of 21 during his training to become the “cub” pilot of a steamboat on the Mississippi River.
- Alexis de Tocqueville. On his two year tour of America and Canada, Tocqueville’s most important tools were the notebooks he made himself by folding and stitching sheets of paper together.
- George S. Patton. Patton’s habit of pocket notebook keeping began after his freshman year at West Point. His first year had not gone well; he struggled with dyslexia and failed mathematics, forcing him to repeat his “plebe” year in the fall.
- Thomas Jefferson. Thomas Jefferson, a devoted early riser, would begin each day by taking measurements of the weather such as temperature, wind speed, and precipitation.
Jan 28, 2019 · Locke taught techniques for recording proverbs, quotations, ideas, and speeches into a commonplace book, including specific advice on how to arrange material by subject and category using such key topics as love, politics, or religion.
May 8, 2019 · John Locke, A New Method of Making Common-Place-Books (London: J. greenwood, 1706) Popular in the seventeenth and eighteenth centuries, a "commonplace book" was a notebook used to gather quotes and excerpts from one's literary wanderings — a kind of personalized encyclopedia of quotations.
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Nicholas Sparks uses the second world war and socio-economic realities of the 19th Century South of the United States to contextualize the plot and the characters’ actions in ‘The Notebook.’ Let us take a close look at some of the historical events captured in the story and how they impacted and shaped the narrative.
