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  2. After acquiring Clark, Payne & Company, Rockefeller increased his company’s capitalization to $3.5 million and went on an acquisition spree — later dubbed “The Conquest of Cleveland.” By the end of March 1872, he had proposed to buy out all of the other refiners in Cleveland, and twenty-one of twenty-six had already agreed.

  3. A look at the formation and early beginnings of Standard Oil. How Rockefeller maximized the revenue he could bring in by selling by products of crude oil

  4. In 1863, John D. Rockefeller encouraged fellow business partner, M. B. Clark to agree to a decision which would eventually lead to the creation of the multimillion dollar company Standard Oil.

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    • Early Life and Education
    • Notable Accomplishments
    • Wealth and Philanthropy
    • Legacy
    • The Bottom Line

    Rockefeller’s father, William Avery Rockefeller, led a nomadic life as a snake-oil salesman who called himself a physician, while his mother raised their six children. After his family eventually took root in Strongsville, Ohio, a suburb of Cleveland, Rockefeller dropped out of high school and found work as a commission house clerk at the age of 16...

    Strategic focus

    In 1870 Rockefeller, Andrews, and Flagler incorporated into Standard Oil, which in a mere two years controlled all the oil refineries in Cleveland. Rockefeller keenly understood ways of managing risk. While he knew oil speculators could potentially reap huge profits if they hit a deposit, he also knew that they faced substantial financial loss if they failed in that effort. For this reason, he strategically narrowed his focus to the refining business, where profits were smaller but more stable.

    An innovative trust

    In 1881, Standard Oil was placed under the control of a nine-trustee board, with Rockefeller at its head. He and his partners innovated this first-of-its-kind trust, wherein they swapped their individual holdings for shares in the trust. Rockefeller now wielded centralized control and veto power on all of the corporate boards within his conglomerate. The immediate benefits included even lower costs, lower kerosene prices, and standardization across the industry. Rockefeller’s company now had...

    Research and development

    Standard Oil employed chemists who developed ways of increasing the types and quality of combustible fuels and created methods of converting waste into usable substances. This meant that the petroleum coming out of the ground was refined into various products, such as diesel fuel, varnish, Vaseline, and toothpaste. As these new products became cheaper to produce, the company increased its global economy of scale. Also, through robust research and development, Rockefeller discovered ways to ex...

    A devout Baptist, Rockefeller believed that God had blessed him with the ability to make money and saw no contradiction between his ruthless business methods and his faith. Indeed, he thought the division of the world into rich and poor was part of God’s plan. Or, in his own words, “It has seemed as if I was favored and got increase because the Lor...

    Certainly one of Rockefeller’s main legacies is federal antitrust legislation, as well as laws strengthening unions. During his lifetime (and after), many people understandably faulted Rockefeller for the radical means through which he cultivated his fortune. Still, his business practices and charities have benefited millions of people. The Rockefe...

    Billionaire John D. Rockefeller was both admired and loathed, but there is no getting around the fact of his importance as both the principal founder of the Standard Oil monopoly and a world-class philanthropist. His legacy continues today thanks to the work of the Rockefeller Foundation, as well as ongoing institutions he founded such as the Unive...

  5. In 1923, during the Senate oil investigation, it was learned from testimony at Washington that the elder Rockefeller was no longer a stockholder in the Standard Oil Company of New Jersey and...

  6. sbnonline.com › article › the-rockefeller-legacyThe Rockefeller legacy - SBN

    Jul 22, 2002 · Rockefeller bought into a small oil company, Andrews, Clark & Co., in 1863. Seven years later, and firmly under his control, it was reorganized as the Standard Oil Co. Rockefeller quickly captured the bulk of the industry through aggressive acquisitions of smaller companies, a move that finally started to balance the unpredictable market.

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