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For the previous incarnations, see Viacom (CBS). Background: The second incarnation of Viacom was established on December 31st, 2005 after the original was split and divided into two: this which retains the original Viacom name, and another one which was the original Viacom which was reincorporated into "CBS Corporation", officially ceasing to ...
On December 4, 2019, Viacom and CBS re-merged, forming ViacomCBS. On February 16, 2022, ViacomCBS was renamed to Paramount Global, putting the Viacom name to rest after 51 years.
On December 4, 2019, Viacom and CBS Corporation remerged into ViacomCBS. On February 16, 2022, ViacomCBS was officially renamed to Paramount Global, more commonly known simply as Paramount, using the Paramount trademark since 1912. 1st Logo (December 4, 2019-July 14, 2020)
- Overview
- 1971–1976
- 1976–1990
- 1990–2005
This page only shows primary logo variants.
For other related logos and images, see:
Viacom began as CBS Television Film Sales in 1952, was renamed as CBS Films in 1958 and renamed again as CBS Enterprises Inc. in 1968. It would later be renamed as Viacom in 1970 and spun off the following year. This logo uses the Peignot font (the same font used on The Mary Tyler Moore Show, which was ironically syndicated by them at the time) and...
It started out as the unofficially named "V of Doom," a "V" symbol that zoomed in, until 1986, when it was changed to the V of Steel until 1990.
On January 1, 1990, for the first time in 13 years, the stylized "V" symbol was retired in favor of a new logo. The logo was nicknamed the "Wigga Wigga" logo. The logo was designed by design firm Chermayeff & Geismar, of which has also designed for NBC, PBS, Showtime, Univision, WGBH, & Screen Gems, among others. It was used for the Paramount Pictures logo's byline until 2010, even after the logo for the new Viacom was introduced.
On December 31, 2005, Viacom split into two companies: the second Viacom and CBS Corporation. The original Viacom was folded into CBS Paramount Television (now CBS Studios), but its logo can still be seen during reruns of classic shows. CBS now owns any and all copyrights and distribution rights to any programming from Viacom Productions via CBS Studios Productions, LLC, a holding company between CBS Media Ventures and Paramount Television Studios. The original Viacom went defunct on December 31, 2005.
Background. The second incarnation of Viacom was established on December 31, 2005, after the original incarnation was split into two companies: one which retained the original Viacom name, and another one which was the original Viacom and was reincorporated into CBS Corporation.
Background: Viacom Enterprises was the television distribution division of the CBS Television Network, formed in 1971 as the successor of the pre-1968 CBS Films, later reincorporated as CBS Enterprises, Inc. in 1968.
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The original Viacom logo used from 1971 to 1976. In addition to CBS TV series syndication rights, Viacom also held cable systems with 90,000 cable subscribers, at that time the largest in the US. In 1976, Viacom launched Showtime, a pay movie channel, with Warner-Amex taking a half-share ownership.
