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Background. On December 4, 2019, Viacom and CBS Corporation remerged into ViacomCBS. On February 16, 2022, ViacomCBS was officially renamed to Paramount Global, more commonly known simply as Paramount, using the Paramount trademark since 1912. 1st Logo (December 4, 2019-July 14, 2020)
In 1999, Viacom acquired the then-parent company of CBS, the former Westinghouse Electric Corporation, which had been renamed CBS Corporation in 1997. Viacom was split into the second CBS ...
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Sep 15, 2020 · Behind the Paramount+ Brand Name and Logo. How ViacomCBS created a brand for the streaming era. By Nicole Bitette. For more than 100 years, the Paramount Pictures brand identity—the name, the mountain, the halo of stars—has signaled a world-class entertainment experience. Now, a digital-first reinterpretation created for ViacomCBS ...
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- 2006–2019
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On December 31, 2005, the first iteration of Viacom (launched in 1971) was broken up into two companies, both under National Amusements: the second iterations of Viacom and CBS Corporation, a move which was completed on January 3, 2006. The cable networks and its Paramount Pictures film studio were spun out into this iteration, with the first iteration being relaunched as a second CBS Corporation.
The second merger between Viacom and CBS Corporation, creating the combined company ViacomCBS, was made official and announced on August 13, 2019; the merger was finalized on December 4, 2019, where it superseded CBS Corporation's place. On February 16, 2022, ViacomCBS was relaunched as Paramount, effectively retiring the Viacom name after over 50 years (excluding Viacom18, ViacomCBS EyeQ and ViacomCBS Digital Studios).
Mar 9, 2022 · Paramount Global (2022-): On February 15, 2022, ViacomCBS announced that it would change its name to Paramount Global, starting from February 16, 2022. The rebranding was intended to "leverage the iconic global name, and would reflect who we are, what we aspire to be, and all that we stand for".
Feb 16, 2022 · The new brand identity is rolling out across the company’s existing portfolio that includes CBS, Nickelodeon, and its Paramount+ streaming service. The goal is to connect those offerings with ...
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On January 1, 1990, for the first time in 13 years, the stylized "V" symbol was retired in favor of a new logo. The logo was nicknamed the "Wigga Wigga" logo. It was used for the Paramount Pictures logo's byline until 2010, even after the logo for the new Viacom was introduced.
