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Through a process of acquisition and diversification, a new public company was formed in 1949 – Associated Dairies & Farm Stores Ltd, with Arthur Stockdale as Managing Director.
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The company was incorporated as Associated Dairies and Farm Stores in 1949. It expanded into Southern England during the 1970s and 1980s, and acquired Allied Carpets, 61 large Gateway Supermarkets and other businesses, such as MFI Group. It sold these acquisitions during the 1990s to concentrate on the supermarkets.
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- The Pocket Tap
- Happy 100th
- Health Matters
- 2000 and Beyond: A Winning Streak
- Return of The Tap
When the Asquiths heard a soup firm was offering money orders for returned labels, they bought 1,000 tins and redeemed the labels. Then they sold the soup in-storeand passed on the discount directly to customers. The food-discounting revolution had arrived – and we’ve been delivering great deals ever since!
By the 1970s we’d expanded beyond our northern roots, with more than 30 stores nationwide. Then, in 1977, we hit on the ad campaign that would cement us as a household name – the ‘Pocket Tap’. It saw customers filling the aisles and quoting, ‘That’s Asda Price!’, while cheekily patting their bottoms – and it’s still loved today.
In 1981, our 100th supermarket was opened, followed by a fresh look for all stores in 1984 and a new head office in Leeds in 1988. Own-brand groceries now offered even better value, and in 1989, we set style trends, too. We asked fashion guru George Davies to design a range of clothing – and our much-loved George brandwas born.
Ever since our firstAsda Pharmacyopened in Harrogate in 1996, we’ve been passing on value to customers by offering free health checks and other services, including not-for-profit IVF medicines. That year also saw the start of Tickled Pink, our campaign to raise awareness and funds for breast cancer charities – more than £68 million so far.
The past two decades have seen us launch George Home, plus a 100-day satisfaction guaranteeacross most of our own-label clothes and homewares. Our commitment to value continued, and in 2017, at The Grocer Gold Awards, we were named the lowest-priced supermarket for the 20th year in a row.
Bringing us bang up to date, our cheeky yet iconic pocket tap is making a comeback. Feeling inspired to shop at Asda? Discover where your local store is.
Founded in the 1960s in Yorkshire, Asda is one of Britain's leading retailers. Dedicated colleagues serve customers from our network of stores and online services, including supercentres, superstores, supermarkets, Living stores, petrol filling stations and depots across the UK.
ASDA opened its first store under the Wal-Mart banner in 2000 and launched Smart Price, a new brand based on Wal-Mart's Great Value and Sam's Choice well known brands. By 2003, it had usurped competitor J Sainsbury plc from its number two position in the U.K. food retailing market.
Jul 18, 2023 · Asda was founded in 1949 as Associated Dairies. Originally, Asda was established as a supermarket division of a group of Yorkshire farmers known as Associated Dairies. Over the years, it has grown into one of the largest retail chains in the United Kingdom.
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Asda Stores Ltd was founded as a supermarket committed to offering shoppers the best possible value. We have stayed true to our heritage, never losing sight of our goal to save customers money.
