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Countdown supermarkets will be rebranded as Woolworths. Analysis. An effusive 2009 quote from the former boss of the supermarket giant currently trading as Countdown has not aged well.
Countdown Awapuni in Palmerston North is being done right now. They changed over the carparking signs while I was there today. They also have scaffolding up around the main sign so they can switch over to the new signage.
Countdown was an Australian -owned New Zealand full-service supermarket chain and subsidiary of Woolworths New Zealand, itself a subsidiary of Australia's Woolworths Group. It is one of two supermarket chains in New Zealand, the other being Foodstuffs. Until the brand's rebranding, there were 194 Countdown stores, with 61 in Auckland.
- History
- Operations
- Competition
- Marketing and Branding
- Private Label Brands
- See Also
- Notes and References
In May 1981, the first Countdown market opened at Northlands Mall in Papanui, Christchurch. This business was established by Rattrays Wholesale. The Rattrays Wholesale Group included the Rattrays Cash and Carry warehouses, tobacco vans, now known as the Red Arrow Distributors fleet, and also included the SuperValue group of franchised supermarkets....
As of September 2018 there are a total of 180 Countdown supermarkets operating throughout the North and South Islands of New Zealand. Major store operations are handled in Woolworths NZ's head office in Mangere, Auckland. The stores are divided in between 10 areas. Each area has an Area Manager (or Group Manager as they are sometimes called), and a...
Countdown's main competitors are both owned by co-operative Foodstuffs - the other player in the New Zealand supermarket duopoly - in the form of full-service supermarket chain New World (with 140 stores across NZ) and lower-cost 'food warehouse' Pak'nSave(57 supermarkets mainly concentrated in large, urban/suburban areas). In terms of pricing, Cou...
The current Countdown branding was introduced on 21 September 2009. The word "Countdown" reused the original logo's red colour, but with a newly adapted font-type. The previous light green background was replaced with a white one and a logo with the "Shop Smarter" slogan was added. The logo - representing fresh produce - is also used by Australian ...
Countdown has nine private label brands - of which all except Signature Range and 'Countdown' branded products are in common with private label brands of Woolworths Supermarkets Australia. 1. Countdown Value / Countdown Everyday / Countdown Finest- branding for fresh items, replacing the old 'Fresh Zone' brand. 2. Woolworths Homebrand- low-cost eve...
Web site: Countdown - Our Company . Countdown. 22 June 2016.News: Coles and Woolworths undertake to cease supermarket subsidised fuel discounts. 6 December 2013. Australian Competition & Consumer Commission. 20 July 2017.Web site: Supermarkets rebranded in $1b overhaul . Slade, Maria . 21 September 2009 . . 26 September 2011.Web site: Countdown. Bayfair Shopping Centre. 24 January 2012. https://web.archive.org/web/20130508064355/http://www.bayfair.co.nz/Our-Stores/Countdown.aspx. 8 May 2013. dead.Jul 18, 2023 · Tue, 18 Jul 2023, 11:08am. Supermarket giant Countdown is spending $400 million on a transformation plan that will see supermarkets rebrand back to Woolworths by early 2024. The signage of the ...
18 April 2024: Woolworths New Zealand is proud to announce the transformation of its 50th store with Countdown Hāwera becoming Woolworths Hāwera - a significant milestone in the transformation journey that started in August 2023. With the transformation Woolworths is reaffirming its commitment to delivering exceptional quality, service, and value to customers.
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Oct 7, 2024 · The rebrand, which will see the chain revert to the name it last used in 2009, was also questioned by Massey University marketing expert Bodo Lang, who said it could backfire if not carefully managed.
