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  1. Countdown supermarkets to change name in early 2024. July 18, 2023. Countdown Richmond with new Woolworths signage. (Source: Supplied) Countdown has announced it will change its name back to Woolworths. The supermarket giant made the announcement this morning, saying the re-brand will come into effect from early next year.

  2. Countdown supermarkets will be rebranded as Woolworths. Analysis. An effusive 2009 quote from the former boss of the supermarket giant currently trading as Countdown has not aged well.

  3. 18 April 2024: Woolworths New Zealand is proud to announce the transformation of its 50th store with Countdown Hāwera becoming Woolworths Hāwera - a significant milestone in the transformation journey that started in August 2023. With the transformation Woolworths is reaffirming its commitment to delivering exceptional quality, service, and value to customers.

  4. Jul 18, 2023 · 10:55am Jul 18, 2023. New Zealand's Countdown supermarkets are set to rebrand back to Woolworths in a move that the Australian supermarket giant says comes as part of a "transformation program ...

  5. Jul 18, 2023 · 18 July 2023: Countdown has today announced its long term commitment to delivering New Zealand’s best supermarket experiences for customers and team with an accelerated transformation programme ...

  6. Apr 15, 2024 · Last July, Woolworths announced it would invest NZ$400 million (A$367 million) over the next three years for the renewal of the store network, including their rebranding, with a focus on older stores in New Zealand. Woolworths has also revealed a positioning slogan ‘That Fresh Food Feeling’ signifying the Woolworths name’s return to Aotearoa.

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  8. Supermarket giant Countdown is spending $400 million on a transformation plan, including rebranding back to Woolworths from early 2024. The signage of the... The transformation will cost $400 million.

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