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Originally brewed in Lachine, Black Horse beer was wildly popular between 1920 and 1950. Whether it owed its reputation to its “smooth and mellow” taste or to strong, savvy marketing, only its fans could say.
Jun 20, 2017 · This online reference for Fred Koch refers to its Black Horse Ale as introduced in the early 1960s and initially made under contract by Diamond Spring Brewery in Lawrence, MA. See a basic outline of the latter’s history here. In the 1960s the brewery was called in fact Black Horse Brewery.
Feb 16, 2012 · It actually dates back to around 1811. Black Horse was first owned by Dawes Brewing in Lachine, Quebec, who merged with Dow (a bigger brewer, bigger than Molson at the time) to form National Breweries Limited (1909).
- Black Horse Ale’s First Sales in Newfoundland
- The Pre-Craft Breweries of Newfoundland
- Origins of Black Horse Ale and Extension to Newfoundland
- Early Export of Black Horse to Newfoundland
- Cover-The-Bases Advertising
- Black Horse Beer Today
The new issue of Ontario-based Loren Newman’s The Canadian Brewerianistshowcases memorabilia for Newfoundland’s Black Horse Beer. Coasters, labels, and bottles from different eras are displayed in a piece by Mark Armstrong. The beer still goes strong in the Province, a macro mainstay along with Dominion Ale and a few others. Craft beers there are a...
Through the mid-century until 1962, three independent brewers competed in Newfoundland. Conway summarizes their arc in his site. They were Bavarian Brewing Company Limited (1932-1962), Newfoundland Brewery Limited (1893-1962), and The Bennett Brewing Company (1827-1962). As one can see at a glance, in the same terminal year, each was sold, to one o...
One result of the buy-out of Bennett Brewing was it started to brew Black Horse, a brand in Canadian Breweries Limited’s portfolio. Toronto-based Canadian Breweries Limited acquired the brand in 1952 when it bought National Breweries Limited in Quebec. National Breweries Limited included Montreal’s Dawes Brewery, where the brand originated in the 1...
In fact, the brand has a pre-history in Newfoundland. I have traced it back to December 1940. Perhaps it was there even earlier, but as shown below, Montreal-made Black Horse Ale was available in Newfoundland through the 1940s. Presumably therefore, it was sold in the 1950s and early ’60s as well. In the past in Canada, except for a few off-shore a...
An adfor Black Horse Ale in Sherbrooke, Quebec in August 1940, set a stylish tone for the brew, likening it to Champagne: The mention of Champagne in 1940 seems odd, not because inapt in a beer context, but because France had fallen to the Germans in June that year. It is likely though the ad appeared earlier in 1940, before the debacle. To support...
The Black Horse in Newfoundland today is Black Horse Beer, not Black Horse Ale. The change is documented in advertising dating at least to the 1970s. I am not clear when exactly it occurred, perhaps with the first brews at Bennett Brewery in St. John’s after the sale. The only place in Canada today where Black Horse is available is, to my knowledge...
Jan 9, 2013 · First brewed in Lachine in 1826, Black Horse Ale was instantly recognizable by its logo of Percheron noir horses, teams of which were used for deliveries in the city. In those days, you couldn’t go far without being reminded of the smooth, mellow taste of a Black Horse Ale.
Jun 8, 2012 · A strange thing happened to Black Horse over the years. Most people in the United States and Canada who remember the brand (from anytime before the mid-1970s) will remember the beer as an ale. The picture I use on the main page, a Canadian Dow’s label from 1972, plainly states “Black Horse Ale.”
Feb 5, 2016 · Black Horse Ale was the top-selling brand of Dawes Brewery, founded early in 1811 in the Montreal suburb of Lachine by an English immigrant. It grew out of farming operations conducted by the founder, and his progeny developed the business through the 19th century with increasing success.
