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  1. Nov 25, 2022 · The name of one mining town, Starbos, stood out to Bowker. He immediately thought of the first mate on the Pequod: Starbuck. They added the S because it sounded more conversational. After all ...

  2. May 9, 2024 · Starbucks was named after the first mate in Herman Melville’s classic novel “Moby Dick.” Amazon. In fact, the coffee hawker’s founders arrived at its name rather circuitously, according to ...

    • Ben Cost
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  3. Mar 14, 2018 · An online study guide for Moby-Dick even joked, “If Starbucks were Starbuck, you’d only ever get a tall coffee with 2% milk.”. According to the company website, Starbucks chose this name because it evokes “the romance of the high seas and the seafaring tradition of the early coffee traders.”. Fun fact: The founders debated using the ...

  4. In 1971, our founders got together with artist Terry Heckler to define their new brand. They wanted the company’s name to suggest a sense of adventure, a connection to the Northwest and a link to the seafaring tradition of the early coffee traders. Co-founder Gordon Bowker, a writer, initially proposed calling the company “Pequod,” after ...

  5. Apr 4, 2023 · Conclusion: A Legacy of Adventure and Discovery. The tale of Starbucks is one of sea, stars, and sirens—a story that weaves together literature, mythology, and maritime history to create a brand that has captured the hearts and taste buds of people around the world. From its name to its logo, Starbucks is a brand that embodies the spirit of ...

  6. May 24, 2022 · This reminded Bowker of first mate Starbuck from "Moby Dick." They slapped an "s" on the end of the character's name and agreed upon the moniker for the brand. In truth, the name similarities ...

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  8. To reflect this expansion, the company changed its name from “Starbucks Coffee” to “Starbucks Corporation” in 1987. Legacy of Starbucks. Today, Starbucks has become a global phenomenon, with thousands of stores in over 80 countries. It has shaped the modern café culture and revolutionized the way we experience coffee.

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