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Apr 22, 2024 · The Starbucks logo, designed by Terry Heckler in 1971, was originally brown and featured a majestic bare-breasted siren. The two-tailed mermaid, drawing inspiration from old marine books, emerged ...
Nov 25, 2022 · The name of one mining town, Starbos, stood out to Bowker. He immediately thought of the first mate on the Pequod: Starbuck. They added the S because it sounded more conversational. After all ...
- Marissa Laliberte
Apr 4, 2023 · The tale of Starbucks is one of sea, stars, and sirens—a story that weaves together literature, mythology, and maritime history to create a brand that has captured the hearts and taste buds of people around the world. From its name to its logo, Starbucks is a brand that embodies the spirit of adventure and the joy of discovery.
In 1971, our founders got together with artist Terry Heckler to define their new brand. They wanted the company’s name to suggest a sense of adventure, a connection to the Northwest and a link to the seafaring tradition of the early coffee traders. Co-founder Gordon Bowker, a writer, initially proposed calling the company “Pequod,” after ...
Interior of the Pike Place Market location in 1977. Howard Schultz was chief executive from 1986 to 2000, and again from 2008 to 2017. Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at ...
To reflect this expansion, the company changed its name from “Starbucks Coffee” to “Starbucks Corporation” in 1987. Legacy of Starbucks. Today, Starbucks has become a global phenomenon, with thousands of stores in over 80 countries. It has shaped the modern café culture and revolutionized the way we experience coffee.
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Mar 14, 2018 · An online study guide for Moby-Dick even joked, “If Starbucks were Starbuck, you’d only ever get a tall coffee with 2% milk.”. According to the company website, Starbucks chose this name because it evokes “the romance of the high seas and the seafaring tradition of the early coffee traders.”. Fun fact: The founders debated using the ...
