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Sep 15, 2020 · The DNA of the Paramount logo is made up of four main elements: The stars, mountain, script, and color. Each of these elements was retained and modernized for Paramount+. The number of stars was reduced to 13—a star for each letter used when spelling "Paramount Plus." The size of the stars has been increased slightly to come across more ...
Dec 15, 2018 · The Paramount Pictures logo is one of the most recognized symbols in Hollywood. The logo's history dates back more than 100 years, when one of the founders of Paramount, William Hodkinson, drew a mountain on a napkin in 1914. The logo, known as Majestic Mountain, has evolved significantly over the years, but it has always…
Feb 14, 2018 · Paramount's logo is one of the most iconic images in all of film - but few people know its true origins. Most moviegoers are familiar with the logos of various Hollywood studios. From Disney's grandiose castle backdrop to the outer space view of Earth courtesy of Universal, every movie begins with a slew of logos for the various companies involved in the production, and the biggest are legendary.
- Zak Wojnar
- Host / Interviewer
Aug 30, 2024 · Often, these elements are hidden in plain sight and can be hard to recognize. The legendary film studio, Paramount Pictures also has an interesting element in its logo, whose meaning has long been a subject of lore in the industry. Apart from that, the logo and the name of the production house also have an interesting history.
- Overview
- 2017–2021
- 2021–present
This page only shows primary logo variants.
For other related logos and images, see:
Paramount+ was originally launched as a TV Everywhere service in selected regions such as Scandinavia in 2017, Hungary and Poland in 2018, Latin America in 2019, and in Russia on June 1, 2020 on Okko.
On September 15, 2020, ViacomCBS (renamed to Paramount less than a year after Paramount+'s release) announced that CBS All Access in the United States and Canada and 10 All Access in Australia would be replaced by the Paramount+ brand, which would also relaunch in existing markets. The change was rolled out on March 4, 2021 in the United States, Canada and Latin America, followed by the Nordics on March 25 and Australia on August 11. In India, it was in use as a hub on JioCinema.
Certain changes to the logo include the shade of blue being lighter (#0064FF), the stars being inside the circle instead of around it, a change to the shadows of the mountain, and the wordmark being bigger.
The 13 stars - as opposed to 22 on the Paramount Pictures logo - correspond to the number of letters in the name when written out as "Paramount Plus", and are also rotated 18° apart so their edges are aligned along those increments, with alternating horizontals and verticals.
•Paramount+ Brand Identity — Loyalkaspar
•Behind the Paramount+ Brand Name and Logo — Paramount, September 15, 2020
•CBS All Access to Rebrand as Paramount Plus Early Next Year — Variety, September 15, 2020
These are the logo variations used throughout the years by Paramount Pictures, with more to be added over time. Wings (1927, 2012 reissue): The 2012 restoration uses a rather unique variant that is fitting for the first Best Picture Oscar winner. First, the 2010 variant of the 2002 logo (or the "100 Years" variant of the 2011 logo) plays out in ...
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By the late 1960s, Paramount had refined and simplified its logo again, removing the clouds around the bottom and top of the iconic mountain. The word “Pictures” was also dropped from the emblem. The number of stars in the design was also reduced, although the company didn’t explain why it made this choice.
