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- In 1982, Brent Musburger popularized the phrase “March Madness” during the CBS telecast of the NCAA Tournament. But the origin story dates back to 1939, when Illinois High School Association (IHSA) official Henry V. Porter wrote a magazine article “March Madness” and later used a variation of the term in a poem, “Basketball Ides of March.”
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Mar 16, 2021 · Why is it called March Madness? The term "March Madness" was first used in 1939 when Illinois high school official Henry V. Porter referred to the original eight-team tournament...
Mar 12, 2024 · Where did the phrase “March Madness” come from? March Madness was first used to refer to basketball by an Illinois high school official, Henry V. Porter, in 1939, but the term...
Mar 12, 2018 · The term “March Madness” is thought to have first been applied to the world of basketball by Henry V. Porter, assistant executive secretary of the Illinois High School Association (IHSA) and...
Mar 1, 2024 · Where did the phrase “March Madness” come from? The phrase March Madness was first introduced by Henry V. Porter of the IHSA, with its roots traced back to Illinois in 1939.
Mar 15, 2024 · While the men’s tournament originated in 1939, it didn’t fully become “March Madness” until much later. Here’s a look back at the name’s origin and how it turned into a sports staple.
Mar 16, 2024 · The NCAA eventually trademarked the phrase and now uses March Madness as an official term to refer to and promote the tournament, which is known for its many, often exciting games (67 between 68 teams), including some buzzer-beating, bracket-busting upsets.
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Mar 16, 2023 · However, the NCAA didn't use that phrase in conjunction with the tournament until the 1980s, and the origin of "March Madness" actually traces back to high school basketball thanks to a man by the name of Henry V. Porter.