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Reebok International Limited (/ ˈ r iː b ɒ k /) is an American footwear and clothing brand that is a part of Authentic Brands Group.It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire.
- Mission: to Be The Best Fitness Brand in The World
- One Voice, One Brand to The Consumer
- Consumer Obsession: The Game Changers
- Product Franchises: Leveraging The Brand’S Fitness DNA
- Marketing Investments: Sport The Unexpected
- Muscle Up: Reebok Transformation Strengthens Brand Fundamentals
Reebok is an American-inspired global brand with a deep fitness heritage and the mission to be the best fitness brand in the world. To realize this mission, Reebok has gone through a transformation from traditional sports to a focus on the sport of fitness. On this journey, Reebok continues to merge its iconic past with the new technologies that re...
In the fourth quarter of 2019, Reebok unified its brand under one logo and wordmark across both Classics and Sport. The vector and drop-R wordmark each represent Reebok unmistakably, connecting Reebok’s rich legacy to its exciting future. The brand exudes pride in its rich brand heritage and the vector logo, introduced nearly 30 years ago. The logo...
Reebok’s consumer obsession focuses on being distinctive, relevant, and authentic with its focus consumers – the Game Changers. For the Game Changers, fitness is the vehicle they use to explore life’s edges. The Game Changers don’t shy away from the unexpected. They are constantly evolving and looking to try new things – across all facets of their ...
Reebok recognizes the importance of building strong apparel and footwear franchises, establishing innovative but repeatable product lines that become annuities for the brand and essential items for the consumer. This is not only crucial for enhancing consumer perception and brand consideration, but for the efficiency of the Reebok brand. In footwea...
In the industry, Reebok finds its strength in being a challenger brand. Reebok has always separated from the pack with bold product, personalities and moments. Through the new unified branding, Reebok can reach its consumer with a brand presence that is consistent across the products and the stories it tells. The Reebok brand is focused on connecti...
Reebok announced a turnaround plan called ‘Muscle Up’ in 2016 aimed at accelerating Reebok’s top-line growth, particularly in North America, and improving the brand’s overall profitability. With efficient and effective distribution being key to Reebok’s future success in the all-important North American market, the company has significantly reduced...
Reebok is an athletic footwear and apparel company. It designs, manufactures, distributes, and sells fitness, running, and CrossFit sportswear, including clothing and footwear. The clothing line includes t-shirts, hoodies, pants as well as other related items. Reebok also collaborates with other companies to produce fitness equipment and workouts.
Aug 12, 2021 · adidas bought Reebok in 2006. At the time, the acquisition included the Rockport, CCM Hockey and Greg Norman brands, which adidas later divested for a total consideration of € 0.4 billion. In 2016 Reebok initiated a turnaround plan called "Muscle Up" through which the brand was able to significantly improve its growth and profitability prospects.
Nov 28, 2022 · In November 2021, just three months after the purchase, ABG CEO Jamie Salter said Reebok should see global retail sales of more than $5 billion in 2022 and $10 billion in annual retail sales ...
- Peter Verry
Aug 12, 2021 · But the brand got lost inside the broader Adidas empire and struggled to connect with consumers. Sales of Reebok fell 19 percent in 2020 to 1.41 billion euros, from 1.75 billion euros the year ...
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Aug 13, 2021 · As Adidas officially sells off Reebok, we take a look back at the brand’s journey from its founding in 1958 to now. Editor’s note: To read our profile on Reebok, which covers its journey to No ...
