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The brand voted most trusted is listed as Rank #1 and any brand Ranked 1-3 is considered a "Top 3 Trust Leader." Ties are declared when the margin of trust share is less than 3% from another brand.
This is Morning Consult’s fifth annual Most Trusted Brands report, our yearly effort to spotlight the brands that have secured top spots in consumer trust. This year, we’re expanding our rankings to include more brands than ever before — 118 brands are included across our 14 rankings — from long-standing brands like UPS and Colgate to ...
May 25, 2021 · The highest Trust Index scores were Acer (80) and Weight Watchers (72). The lowest score on our list of 100 trusted brands was 57 - still strong. The “ Trust ” emotion metric in our social listening tool measures the percentage of online conversations expressing trust when they discuss the brand.
- 10 Most Trusted Brands in The World in 2024
- Most Trusted Brands in The World: Summary
- Want to Learn More?
1. Amazon
According to a recent studymeasuring brand trust, Amazon ranks first on the list of the most trusted brands. The US ecommerce company has a trust score of 2,680,399. This is determined by calculating the total number of positive online records such as social media posts, blog posts, and news articles that emitted trust in Amazon in 2023.
2. Netflix
The second most trusted brand in the world is Netflix. The California-headquartered streaming service has a trust score of 2,458,256—222,143 less than Amazon. It also received positive sentiments from 72.3% of conversations analyzed.
3. Nintendo
Founded in 1889 in Japan, Nintendo, one of the world’s leading video game companies, follows in third place. The brand has a trust score of 2,216,791. For centuries, Nintendo has influenced the gaming industry with iconic consoles and game characters, pioneering innovations like motion-controlled gaming and revolutionizing how video games are played.
Half of these 10 brands were founded in the United States. Of the remaining five, three (Nintendo, Sony, and Honda) are from Japan. Samsung is one of South Korea’s most renowned companies, and BMW was founded in Germany. These 10 most trusted brands are also in very different sectors, and produce different products (IT, vehicles, financial services...
Eight of the 10 brands on our 2023 “Most Trust Brands: Global” list earned the most trust among consumers in their respective countries last year, which further supports that trust is not a brand metric that tends to experience dramatic shifts year-over-year. The two brands with debut spots are Google in France and Canadian Tire in Canada ...
The Most Trusted Brands by Industry. In addition to the overall ranking, below are breakout brand trust rankings for a handful of key industries: automotive and mobility, financial services, food ...
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The 15 Most Trusted Brands Globally. Brands are ranked based on their average net trust rating (the share who say they trust each brand to do the right thing minus the share who distrust). The ...
