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Procter & Gamble
- In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in promotional activities that year. Amazon was the second on that list with an ad spend of 4.8 billion, while Unilever closed the top three with a spending of 4.7 billion dollars.
www.statista.com/statistics/286448/largest-global-advertisers/
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Dec 16, 2019 · Ad spending for the top 200 companies increased by 1.1% from 2016 to 2017, the slowest growth since the Recession. According to AdAge research, Geico, a subsidiary of Berkshire Hathaway, is the most advertised brand, with $1.4 billion in measured media ad spending.
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May 6, 2024 · All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the...
Oct 23, 2023 · The world’s 100 biggest advertisers nudged ad spending upward 2.3% in 2022, a modest boost but enough to reach a record $347 billion. Spending growth was far below the 22.1% surge for the...
Nov 14, 2023 · Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.
- HBO Max. - Estimated digital advertising spend (2021): $634.52 million. HBO Max has dominated ad spending since launching in May of 2020. Much of HBO Max’s branding has leveraged the powerful draw of nostalgic shows by creating reboots, like the new “Gossip Girl” and the “Sex and the City” movie sequel called “And Just Like That.”
- Disney Plus. - Estimated digital advertising spend (2021): $403.02 million. Since launching in 2019, Disney Plus has picked up roughly 130 million subscribers, quickly becoming one of the most popular streaming services, following Netflix and Amazon Prime Video.
- Walmart. - Estimated digital advertising spend (2021): $331.35 million. Launched in 2020 as an answer to Amazon Prime, Walmart+ is a service that offers free same-day delivery, free grocery delivery, gas discounts, and other perks.
- Target. - Estimated digital advertising spend (2021): $315.66 million. Target rolled out a new slogan in its 2021 “What We Value Shouldn’t Cost More” campaign.
Sep 10, 2024 · In 2022, Amazon was the largest advertiser in the United States with ad spending of 13.5 billion USD. Comcast and P&G followed the online retail giant. Skip to main content
Jan 11, 2024 · Jan 11, 2024. In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in promotional activities that year. Amazon was the second on that list with...