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Dec 16, 2019 · Forty-one companies spent more than $1 billion on advertising in 2017. Ad spending for the top 200 companies increased by 1.1% from 2016 to 2017, the slowest growth since the Recession. According to AdAge research, Geico, a subsidiary of Berkshire Hathaway, is the most advertised brand, with $1.4 billion in measured media ad spending.
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Insurance companies took in hundreds of millions last year...
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Oct 23, 2023 · L’Oréal, the French cosmetics and personal care products marketer, moved up a spot to rank second in the top 100 with 2022 ad and promotion spending of $12.7 billion, up 1.4%. Alibaba dropped ...
May 6, 2024 · Advertising worldwide – statistics & facts. All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up ...
- Comcast Corp. – $ 5.75 billion. Finally, at the top of the list is Comcast, with a 30% lead over second place. One of the reasons for this is that Comcast owns a huge number of brands.
- Procter & Gamble – $4.39 billion. If you’ve been in marketing for a while, you’re probably familiar with the name Procter & Gamble, though most consumers aren’t.
- AT&T – $3.52 billion. Telecommunications is a cutthroat industry, if the share of ad spend is any sign. AT&T is no exception, running billions of dollars of ads for their phone, cable, and Internet plans.
- Amazon – $3.38 billion. After Alphabet/Google, Amazon is the only other tech company to place in the top ten in ad spending. There large spending makes sense, as they invest a lot in ads during the holiday season like most other retailers.
Nov 14, 2023 · When it comes to the highest advertising spenders in the media industry, the top 10 list is dominated by news organizations. Conservative network Fox News came in first, followed by two national newspapers: The Wall Street Journal and The Washington Post. But those weren’t the only big names on the list.
1. Apple: Total spend $775m. Apple retained its position as America’s top-spending display advertiser in 2023, dropping an estimated $9.1 million on a single day on November 20 (although its total spending actually declined by just over 2.5% year on year). Two-thirds of its outlay, or just under $512 million, was spent on YouTube ads:
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Aug 30, 2023. The leading global market in terms of advertising spending is, and has been so far, the United States. The country invested roughly 285 billion U.S. dollars in promotional activities ...
