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  1. May 6, 2024 · Digital advertising spending worldwide from 2021 to 2027 (in billion U.S. dollars) Premium Statistic Digital Market Outlook: digital advertising spending worldwide 2018-2028, by format

  2. The leading global market in terms of advertising spending is, and has been so far, the United States. The country invested roughly 285 billion U.S. dollars in promotional activities in 2021. This ...

  3. May 17, 2024. In 2024, advertising spending in the United States will amount to an estimated 422.3 billion U.S. dollars, making it the leading global ad market by that measure. China ranked second ...

  4. Nov 30, 2021 · Nonetheless, 2021 will be one for the record books. Total worldwide ad spending is set to increase 19.9% this year, reaching $780.59 billion. Previously, we forecast 15.0% growth. That equates to $32.92 billion more in spending than initially anticipated.

  5. Radio ad spending in Western Europe hit $5111 million in 2022, projected to reach $5238 million by the end of 2023. TV ad spending reached $28771 million in 2022, projected to reach $29009 by 2023’s year end. Magazine and newspaper ad spend is projected to decrease by 2024, by -6.3% and -7.4%, respectively.

  6. Nov 23, 2021 · Google will capture 38.1% of all the global growth in digital ad spending this year, finishing up with $146.12 billion in ad revenues and putting it further ahead of Facebook than at any time since 2016. All three of the American triopoly will exceed our forecasts from earlier this year, and Amazon will nearly lead the world in total ad revenue ...

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  8. That level of digital advertising had a notable impact with consumers, as digital impressions across 27 countries outside the U.S. grew significantly, according to data from Nielsen Digital Ad Ratings. Across the largest digital players, Facebook, Google, YouTube and Amazon, digital impressions increased by 36% over a two-year period.

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