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  2. May 6, 2024 · All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the...

  3. China ranked second with a forecast ad expenditure of over 231 billion dollars, while the United Kingdom and Japan rounded up the top four with ad revenues of about 58 billion and 56 billion...

  4. The leading global market in terms of advertising spending is, and has been so far, the United States. The country invested roughly 285 billion U.S. dollars in promotional activities in 2021.

  5. Nov 30, 2021 · Total worldwide ad spending is set to increase 19.9% this year, reaching $780.59 billion. Previously, we forecast 15.0% growth. That equates to $32.92 billion more in spending than initially anticipated. Worldwide digital ad spending will surge by 29.1% this year.

  6. Apr 29, 2021 · Which country will lead in ad spending growth? Of the 37 national markets we cover, only China recorded overall ad spending growth in 2020, at 7.4%, but even that increase represented a huge deceleration. This year, all markets will bounce back.

  7. Programmatic ad spending in Germany reached $12.22 billion in 2022, up from $10.51 billion in 2021 (numbers only available in USD). Share of digital advertising spending in 2022 was 62% desktop and 38% for mobile; mobile share rose 2% whilst desktop share fell -2%.

  8. Nov 23, 2021 · Worldwide digital ad spending will reach $491.70 billion this year and zoom past half a trillion next year. What stands out among countries and regions? Many advanced economies, led by the US, grew ad spending more rapidly than we thought they would.

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