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  1. Mar 12, 2018 · The termMarch Madness” is thought to have first been applied to the world of basketball by Henry V. Porter, assistant executive secretary of the Illinois High School Association (IHSA) and ...

  2. Mar 16, 2023 · The NCAA owns many trademarks beyond "March Madness." The "Elite Eight," "Final Four," "Big Dance" and "March Mayhem" — whatever that is — are all also registered trademarks. The NCAA Division I men's basketball tournament has come a long way since Oregon beat Ohio State in the first one in 1939, which consisted of just eight teams.

  3. Mar 1, 2024 · The term March Madness was coined in 1939 by Illinois high school official Henry V. Porter, referring to an original eight-team tournament. He wrote in “Illinois High School Athlete” magazine:

  4. Mar 1, 2020 · In March 1939, Henry Porter, an executive assistant secretary with the IHSA, coined the phrase “March Madness” in an essay in the organization’s Illinois High School Athlete publication, aptly titled “March Madness.” Porter wrote, “a little March madness may complement and contribute to sanity and help keep society on an even keel.”

  5. Mar 21, 2024 · He coined the termMarch Madness” which first appeared in IHSA’s magazine titled “Illinois Interscholastic” in 1939. It soon became a popular term among high school basketball.

  6. Mar 21, 2019 · Entitled “March Madness,” it first appeared in the Illinois Interscholastic, the IHSA’s magazine, in 1939. The term struck a chord with newspapermen, who used it throughout their pages.

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  8. Basketball pioneer H V Porter, who coined the term March Madness Porter was an Illinois high school sports administrator and basketball enthusiast who first diagnosed the fever in 1939.

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