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Oct 1, 2024 · As it turns 10, the brand now has over 135 properties open. In Europe alone, it plans to open 17 more hotels by 2025. Moxy’s genesis took years but had an early recipe. Take one part Ikea (the ...
- Senior Hospitality Editor
Apr 24, 2018 · In 2016, the average daily rate for a hotel room in the city was $258.04, and the average occupancy rate for the city was 85.9 percent, according to data from STR. Today, Lightstone’s Moxy Times ...
- Deanna Ting
Mar 8, 2013 · But a new hotel brand called Moxy has been specifically “designed to capture the rapidly emerging millennial traveler.”. This week, hotel giant Marriott announced that it was partnering with the Swedish furniture maker IKEA to create a new brand called Moxy Hotels. The first location will open near Milan’s Malpensa airport in early 2014 ...
Jun 19, 2019 · The Marriott International-owned brand has 30-plus hotels across Europe, Asia, and the U.S., with 85 signed deals worldwide and counting that are set to open in Paris; Warsaw, Poland; Memphis, Tennessee; and Boston, to name a few. “We see the Moxy brand as a boutique hotel with the heart of a hostel,” says the brand’s senior director of ...
Nov 8, 2023 · If you ask Merriam-Webster, Moxie means "energy" or "pep." If you ask Marriott, Moxy is "a playful, affordable, and stylish hotel brand designed to give guests everything they want and nothing they don't." And that's exactly why TPG readers crowned Moxy as the best affordable hotel brand in the 2023 TPG Awards.
And they’ll need somewhere to stay. Hotel brands know this and are specifically targeting Millennials (born 1981-1996) and Gen Zers (born 1997-2013). 7 brands are aggressively targeting the two generations: Moxy, Canopy, Tru, Tempo, Curio, Aloft, and Even. Here’s an overview of these 7 hotel brands and some of their construction projects.
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Is Moxy a millennial hotel brand?
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Are there any Moxy Hotels in the US?
The past 10 years have brought a surge of hotel innovation as well as brands built with a new breed of traveler in mind. Tru by Hilton, Moxy and Hyatt Centric have achieved notable success.
