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  1. en.wikipedia.org › wiki › 1984_(advertisement)1984 (advertisement) - Wikipedia

    1984 (advertisement) " 1984 " is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. The ad was a reference to George Orwell 's noted 1949 novel ...

  2. medium.com › @marketingoal › apple-1984-advertisingStory Behind Apple’s 1984: The Ad That Saved The ... - Medium

    Sep 20, 2024 · It was the nighttime on January 22, 1984. Over 77 million Americans came in front of TV to watch the grand battle between Washington Redskins and Los Angeles Raiders. Suddenly for a full two ...

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    • Apple Macintosh ad : r/macintosh
    • Content Quality Lesson: Apple’s 1984 Super Bowl Ad - Heidi Cohen
    • 1984 Macintosh Ad – Robert Accettura's Fun With Wordage
    • Apple’s “1984” Macintosh Commercial Ran 40 Years Ago Today

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  4. lowendmac.com › 2014 › the-story-behind-apples-1984-adThe Story Behind Apple’s 1984 Ad - Low End Mac

    Chiat/Day estimated that 1984 generated over $5 million in free publicity. Response to the ad was so strong that Apple bought months of ad time on ScreenVision, a company that sold ad time in movie theaters. Because they were so enamored with the commercial, some owners re-aired the ad for months after Apple’s contract ran out with ScreenTime.

  5. invention.si.edu › invention-stories › rememberingRemembering Apple’s “1984” Super Bowl Ad | Lemelson

    Scene from Apple’s “1984” Super Bowl advertisement. From Folklore.org. When shown the finished ad in late 1983, Apple’s board members hated it. Sculley, the Apple CEO, instructed Chiat/Day to sell back both the 30 and 60-second time slots they’d purchased from CBS for $1 million, but they were only able to unload the 30 second slot.

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  7. 9to5mac.com › 2024/01/24 › apples-iconic-1984-superApple’s iconic ‘1984’ Super Bowl ad aired 40 years ago this ...

    Jan 24, 2024 · On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984. The screen then fades to black, and a rainbow Apple logo appears. How ‘1984’ almost ...

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    • 9to5, LLC

  8. www.csmonitor.com › Technology › 2014Why Apple's '1984' commercial is still talked about today

    Jan 22, 2014 · Apple cuts to the tagline: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'. The idea was that Macintosh would revolutionize computing and ...

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  10. www.businessinsider.com › apple-1984-super-bowl-ad11 Things You Didn't Know About Apple's Famous '1984' Super ...

    Feb 7, 2019 · Up until this commercial, Apple ads had cost around $50,000 to produce. The 1984 ad cost $500,000 to create. youtube. Source: Household Name. Advertisement. When Apple cofounder Steve Jobs first ...

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