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If you’re still chasing customers online, you’re looking at the challenge backward. Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm’s extensive study of the Fortune 1000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers.
- Aaron Shapiro
- Paperback
Jul 30, 2013 · Aaron Shapiro is the CEO of Huge, a digital marketing agency that helps global companies reimagine how they interact with their customers and manage their business in the online economy. Prior to Huge, Shapiro was a technology entrepreneur, venture capitalist, and management consultant. He lives in New York City.
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- Aaron Shapiro
Oct 27, 2011 · If you're still chasing customers online, you're looking at the challenge backward. Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers.
- (145)
- Hardcover
- Aaron Shapiro
Aaron Shapiro. Home. Books. Projects. Notes. More. Books. Some things I've read in the last few years (mostly business-focused) Top read: fun & informative. Dry ...
Oct 27, 2011 · If you're still chasing customers online, you're looking at the challenge backward. Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers.
Google, Facebook, Groupon, and Twitter barely existed at the turn of the millennium, but are now rocketing ahead.Aaron Shapiro is CEO of HUGE, the leading digital agency which builds and operates websites that handle 150 million users a month and bring in $1.2 billion annually for their clients.
Users, Not Customers: Who Really Determines the Success of Your Business. Aaron Shapiro. Penguin/Portfolio, $26.95 (256p) ISBN 978-1-59184-386-3. CEO of the digital marketing agency Huge, Shapiro ...
