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- Braniff Airways
- Nationwide Expansion
- Great America Corporation
- Mary Wells
- Jellybean Fleet
- Hostess Service
- Jet Aircraft
- Concorde Travel
- Terminal of The Future
- Calder Liveries
Free of the burden of their original venture, Thomas and Paul Braniff started up a new airline called Braniff Airways, Incorporated. They slowly expanded through the Midwest. In a bid to get the Chicago – Dallas airmail route, Paul Braniff presented the airline's case in Washington DC. With the blowback from the famous 1934 Airmail Scandal fresh on...
The company began to expand nationwide in the 1950s. They purchased Midcontinent Airlines which added several cities to their primarily North-South system. Along with their added routes, in 1957 the company christened a new building close to Dallas Love Field. It served as their headquarters until they moved to Braniff Place in 1978. Braniff at Lov...
Braniff was acquired by the Great America Corporation in 1965. C. Edward Acker, Chief Financial Officer of Great America claimed that Braniff was a poorly managed company, and he stepped into the role of Executive Vice President and Chief Financial Officer. Also in 1965, the airline hired Harding L. Lawrence, at the time an Executive VP of Continen...
As part of the modernization effort, the company enlisted the help of Jack Tinker Associates, who put fast rising advertising whiz kid Mary Wells on the case. She is better known as Mary Wells Lawrence, having married Lawrence in 1967 in Paris. Their first goal was to change Braniff’s image. The Airlines livery consisted of traditional red, white a...
One of the more dramatic changes was based on Girard's suggestion that they use a single bright color on each aircraft. His goal was to cover each plane in exotic colors like "metallic purple." The company modified this design with white wings and tails, which recalled a paint profile from the 1930s called the Braniff Vegas scheme. Nicknamed the "j...
Not to be outdone, Pucci made major changes in the crew uniforms. Beth Levine came up with two tone boots and shoes. The moniker "stewardess" was changed in favor of the word "hostess." The creativity of the new designs infiltrated the next batch of advertising as well. Mary Wells brought in celebrities like Sonny Liston, Salvador Dali and Andy War...
In 1959 Braniff used Boeing 707-227's as well as the 707-200. In 1971, they sold off the 707-227s and 720s were purchased. In 1964, they acquired a BAC One-Eleven twin jet. By the middle of the decade, they had a fleet comprised of almost all jets. When Lawrence took over the company, he stopped buying BACs, instead selecting bigger Boeing 727s. Af...
Braniff offered Concorde service in 1979, flying out of the United States from Dallas to Washington DC, and then on to London and Paris, with interchange flights offered by partners British Airways and Air France. American crews handled all the flights from Dallas to Washington, DC, and British and French staff handled the Washington to Europe leg....
In the mid-60s, Braniff took over the operations of Pan-American Grace Airways (PANAGRA), which strengthened their operations in South America. The company was also active in taking Vietnam military to Hawaii for their furloughs during the war. The company's commitment to cutting-edge thinking continued when they opened their "Terminal of the Futur...
Another example of their cutting-edge thinking was in 1973 when the airline asked Alexander Calder to create a specially commissioned paint scheme. His "Flying Colors" Douglas DC-8 was immediately controversial. Showcased at Paris Air Show, it featured very bright colors common to Latin countries. As such, it was primarily used in South America. Tw...
Apr 10, 2022 · Braniff International was a big name in US airline transportation from 1930 until its bankruptcy and shutdown in May 1982. Starting out with Lockheed Vegas and Douglas DC-2s and DC-3s, the airline carved out a niche in Texas, Oklahoma and Kansas, and after WW2, won a South American route award that terminated in Buenos Aires.
Braniff Airways, Inc., operated as Braniff International Airways from 1948 until 1965, and then Braniff International from 1965 until air operations ceased, was a United States trunk carrier, a scheduled airline that operated from 1928 until 1982 and continues today as a retailer, hotelier, travel service and branding and licensing company ...
Sep 19, 2020 · Paul R. Braniff in his company uniform circa 1929. There'd be no mistaking the pilot in command on his flights. The year was 1928 and two brothers named Braniff joined forces to create what would eventually become one of the world’s leading airlines.
Jun 9, 2017 · Find out what works well at BRANIFF AIRLINES from the people who know best. Get the inside scoop on jobs, salaries, top office locations, and CEO insights. Compare pay for popular roles and read about the team’s work-life balance. Uncover why BRANIFF AIRLINES is the best company for you.
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Jun 24, 2024 · From its bases in Charlotte, Dallas, Dayton, Philadelphia and Washington, D.C., its pilots fly a fleet of Bombardier CRJ700 and CRJ900 aircraft. Republic Airways is hiring first officers...
