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May 13, 2021 · 13 May 2021. A new but familiar brand comes with a surge in innovation investment for digital, stores and colleagues, to help everyone enjoy amazing technology. Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone become one brand. Unveiled today, launching October 2021.
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We help everyone enjoy amazing technology.
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Currys (branded as Currys PC World between 2010 and 2021) is a British electrical retailer and aftercare service provider operating in the United Kingdom and Ireland, specialising in white goods, consumer electronics, computers and mobile phones.
The business has changed a lot in 130 years but our desire to help everyone enjoy amazing technology has remained consistent, from bikes and gramophones a hundred years ago, to drones and virtual reality today.
Currys was chosen as the new brand name, building on the strong history of the Currys brand of selling innovative new technology since 1884. Modern, stunning, infectiously passionate, witty, a smart cookie. The new identity also builds on the best of what the brand previously had.
Browse 861 currys photos and images available, or search for currys store to find more great photos and pictures. General exterior view of a Currys electrical retailer store on January 18, 2024 in Southend, United Kingdom.
May 28, 2021 · But a new rebrand has come along to simplify things – while injecting some much-needed fun into the new "masterbrand". So, Currys PC World (which also includes Carphone Warehouse and Team Knowhow) is now simply Currys – and it has a fresh new logo and brand identity.
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May 13, 2021 · Currys PC World and Dixons, alongside mobile phone retailer Carphone Warehouse and service partner Team Knowhow, will all become known as Currys by the end of October, with a visual identity developed by FutureBrand and relaunched website.