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- Four brands becoming one means over 300 stores will be transformed, 13,000 colleague uniforms upgraded and over 300 vehicle liveries changed. The transition from Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone to Currys starts now and will be complete by October 2021.
www.currysplc.com/news-media/press-releases/2021/four-brands-become-one-currys/
May 13, 2021 · A new but familiar brand comes with a surge in innovation investment for digital, stores and colleagues, to help everyone enjoy amazing technology. Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone become one brand. Unveiled today, launching October 2021
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May 13, 2021 · Currys PC World and Dixons, alongside mobile phone retailer Carphone Warehouse and service partner Team Knowhow, will all become known as Currys by the end of October, with a visual identity developed by FutureBrand and relaunched website.
Jul 24, 2024 · Steph Curry is starring in Mr. Throwback, a new Peacock comedy series that features the NBA superstar playing himself, kind of. Here's what you need to know!
May 13, 2021 · The Carphone Warehouse and Dixons brand names are set to be consigned to history after Dixons Carphone, the parent of both, announced it would rename itself Currys.
- Jonathan Eley
Jan 18, 2024 · Currys’ goal to create “customers for life” by shifting its marketing focus to brand and services over product is paying off, according to chief executive Alex Baldock.
The business was renamed from Dixons Carphone to Currys plc in September 2021. The Currys brand also replaced the company's PC World, Team Knowhow and Carphone Warehouse brands. [18] In June 2023, Frasers Group acquired a stake in Currys, which would increase during the year. [19]
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Feb 20, 2024 · Currys has found itself in the midst of a bidding war, with Waterstones owner Elliott and Chinese online shopping giant JD.com both considering a takeover bid for the tech giant.
