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  1. Children. 4. John L. Morris (born 1948) is an American billionaire businessman, and the founder, majority owner, and CEO of Bass Pro Shops, a hunting and fishing retail chain in the US and Canada. [1] As of August 2024, his net worth was estimated at US$9.9 billion. [2]

  2. Connecting generations to the outdoors. Johnny (John L) Morris, founder and Lead Outfitter of Bass Pro Shops, got his start in 1972 by selling fishing tackle out of the back of his father’s store. Since then, Johnny has earned a reputation as one of the most visionary and influential retailers of the last 50 years.

  3. about.basspro.com › our-founder › entrepreneurEntrepreneur - Bass Pro

    In 2021 and 2022, Forbes named Bass Pro Shops as one of America’s Best Employers, based on an independent survey of 50,000 employees in 25 different industries working for large companies with at least 1,000 people employed at U.S. locations. Bass Pro Shops ranked ahead of respected companies including Google, Disney, Lowe’s, Target and ...

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  4. BPS Direct, LLC, doing business as Bass Pro Shops, is an American privately held sporting goods retailer that offers hunting, fishing, camping, and other related outdoor recreation equipment, marine manufacturing and sales, and outdoor resorts. The company is recognized by its retail stores, Bass Pro Shops and Cabela's, that feature natural ...

  5. CrossIron Mills is located in Rocky View County, on the southeast corner of the QEII Highway (the Calgary-Edmonton Corridor) and Highway 566. [3]CrossIron Mills. As of July 2007, when the City of Calgary expanded its boundaries, this places the property just outside the city limits, as well as just outside the hamlet boundaries of Balzac (Highway 566 links to 176th Avenue N.E. in Calgary).

  6. Click HERE for information about our founder Johnny Morris and Bass Pro Shops' history. Descriptive, typographic, or photographic errors are subject to corrections. Prices shown are in U.S. funds.

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  8. To feed the growing demand, the first Bass Pro Shops catalog was created in 1974. And in 1978, the same year he turned 30, Johnny created and sold Bass Tracker, the industry’s first fully accessorized, ready-to-fish boat, motor and trailer package. In 1981, nearly 10 years after he originally opened Bass Pro Shops in the back of that Brown ...

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