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Pluto TV is a free ad-supported streaming television (FAST) service owned and operated by the Paramount Streaming division of Paramount Global. [1] Founded by Tom Ryan, Ilya Pozin and Nick Grouf in 2013 and based in Los Angeles, California, [2] Pluto is available in the Americas and Europe.
- What Is Pluto TV?
- A Short History of Pluto TV
- How Does Pluto TV Make Money?
- Pluto TV Funding, Revenue & valuation
- Who Owns Pluto TV?
Pluto TV is an over-the-top (OTT) streaming platform that allows users to consume live television and video content on-demand. Users can access the content free of charge (instead of paying for a monthly subscription). Pluto TV is supported via ads that are served within the video content. Users, in fact, don’t even have to register an account. As ...
Pluto TV, headquartered in Los Angeles, California, was founded in 2013 by Tom Ryan (CEO), Ilya Pozin, and Nick Grouf. Prior to launching Pluto TV, all three founders held various executive roles at established companies as well as their own startups. Grouf, who is a founding investor of Pluto and served as the firm’s CEO in its first few months, g...
Pluto TV makes money via advertising. These commercials are shown whenever you switch channels or within the content itself. Consequently, Pluto TV relies on an advertising-based business model. The length of commercials is dependent on the types of ads served as well as its medium. When switching channels, ads normally last for 30 to 60 seconds wh...
According to Crunchbase, Pluto TV has raised a total of $51.8 million across 6 rounds of venture capital funding. Notable investors include Samsung Ventures, LionTree Partners, Luminari Capital, Third Wave Digital, ProSiebenSat.1 Media SE, and many more. The last time Pluto’s valuation was disclosed was when its business was acquired by Viacom for ...
Pluto TV is fully owned by ViacomCBS. Viacom, in January 2019, announced that it would acquire 100 percent of the company for $340 million in cash. Pluto TV, based on that price tag, represents less than one percent of ViacomCBS’ market capitalization, which is currently valued at $58 billion. It can, nonetheless, be assumed that Pluto’s valuation ...
Jan 24, 2019 · According to The Wall Street Journal, “acquiring Pluto TV will allow Viacom to increase the digital audience for its programming, while giving the owner of networks such as Nickelodeon and MTV instant scale for its online advertising business.”
Nov 1, 2023 · Paramount Global will combine its free streaming services Pluto TV and My5, the video-on-demand service of British broadcaster Channel 5, in the U.K. next year.
Feb 16, 2022 · Pluto TV has been something of a sideshow to Paramount+. But the business is now delivering over $1 billion annually for Paramount, with executives claiming Pluto TV is pulling away from other FAST services and establishing a dominant position, at least in its home US market.
Apr 15, 2024 · In January 2019, Pluto TV was acquired by Viacom for $340 million in cash, a landmark deal for the streamer. In 2020, there was the pandemic, which meant a potential whole new audience, in the...
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May 16, 2022 · Pluto TV has moved from being only available on the web to having apps on major TV platforms, including Apple TV, Fire TV, Google TV, and Roku. In October 2017, Pluto TV reached 15 million users. Two years later, Pluto TV was acquired by Viacom for $340 million.
