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- Financial company Mastercard and Game developer Riot Games have announced an extension of their multi-year League of Legends global esports partnership. As a result, Mastercard will remain an official sponsor of the League of Legends World Championship, the Mid-Season Invitational (MSI) and the All-Star event.
esportsinsider.com/2022/10/mastercard-and-riot-games-extend-global-league-of-legends-partnershipMastercard and Riot Games extend global League of Legends ...
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Jan 13, 2022 · The LEC rolls into play with six league sponsors in 2022. SBJ's Hongyu Chen reports TJ Sports, which operates the Chinese League of Legends competition (LPL), has two new sponsors in smartphone OnePlus and e-commerce platform Jing Dong. That brings the LPL's sponsor count to 13 for the 2022 season.
- Trent Murray
Oct 13, 2022 · Financial company Mastercard and Game developer Riot Games have announced an extension of their multi-year League of Legends global esports partnership. As a result, Mastercard will remain an official sponsor of the League of Legends World Championship, the Mid-Season Invitational (MSI) and the All-Star event.
Oct 11, 2023 · With Riot Games announcing Mercedes-Benz as its official partner of the League of Legends World Championship 2023, let's take a look at the sponsors that have collaborated on the previous edition of Worlds.
- Mercedez Benz
- Samsung
- Red Bull
- Intel
- Coca Cola
- Microsoft
- Mobil 1
- Mountain Dew
- Ally Financial
- Gg.Bet
(One Esports, Mercedes- Benz) Mercedes Benz has ventured into the esports industry to explore innovative mobility solutions and diversify their marketing and sponsoring strategies. In May 2023, Mercedes Benz partnered with T1. The deal saw the team’s star, Faker, receive a new premium Mercedes-AMG EQE 53MATIC+ worth around $120,000. Mercedes has al...
(Samsung, Sam Mobile, Naver, Esports Insider, Companies Market Cap) Samsung’s first significant involvement in esports was in 2013 when the company founded Samsung Galaxy Esports. The organization competed in Starcraft (I and II) and League of Legends. Samsung has sponsored many esports teams and events, including: Esports events: 1. Intel Extreme ...
(YouGov, Laola1, Net Influencer, Statista) Red Bull started its esports venture by signing David Walsh (Halo) in 2006. The company has ongoing partnerships with OG (DOTA 2), G2 (CS:GO), and T1 (League of Legends). In 2017, the company also created its League of Legends team, “Red Bull.” The beverage brand considers esports fans to be a resounding m...
(Medium, ESL FACEIT Group, Liquipedia, Sports Pro Media, The Journal) Intel is one of esports’ most prominent sponsors. The company’s partnership with ESL has resulted in over 20 years of collaboration. As of 2022, the partnership has resulted in 15 seasons with 82 IEM events. The tech company’s sponsorship of ESL events created the Intel Extreme M...
(Digiday, Liquipedia, EGW, Macrotrends, Youtube) In 2022, Coca-Cola signed with Riot Games to sponsor Wild Rift, Riot’s flagship mobile esports title. The multi-year agreement sees Coca-Cola promote the mobile game on a global scale. Coca-Cola’s sponsorship aims to engage Wild Rift fans by creating content and fan experiences for the players. As of...
(Tournafest, Sports Pro Media, Fragster, Sports Tiger, Macrotrends) Microsoft had ventured into esports to solidify its push towards gaming and the metaverse. The tech company started its push in the early 2000s when it partnered with Bungie to create Halo: Combat Evolved in 1999. In 2019, Microsoft partnered with Cloud9 to become its official tech...
(Traxion GG, Esports Insider) Mobil 1 partnered with Gen.G in September 2022 for the Gen.G Mobil 1 Racing program. The partnership created 2 Rocket League teams (one men’s and one women’s). Gen.G Mobil 1 Racing will compete in the men’s 2022-2023 series. Meanwhile, Gen.G Mobil 1 Racing Black will compete in the Women’s Carball Championship (Season ...
(Sports Khabri, PRS News Wire, Adweek, Statista) In 2022, Envy Gaming signed Mountain Dew as the tournament’s “presenting sponsor” for their CoD League OpTic Major I. The company also sponsored a reserved tournament fan section (“MTN Dew Spark Zone”). Mountain Dew also invested in HBCU esports in 2022. The initiative was part of the brand’s commitm...
(PR News, Macrotrends, Ally Media) In March 2023, Ally Financial announced the Ally Women’s Open, a women’s Rocket League tournament. The Ally Women’s Open is part of a partnership between the two parties. The tournament has a $40,000 prize pool spread equally across Europe and North America. This sponsorship is significant for women’s esports. It ...
(PGL Esports, Vitality) GG.BET has supported the esports industry in gaining relevance since 2020. The company continues to sponsor esports events to strengthen its relationship with the gaming community. The sports betting company became DOTA 2’s first official betting sponsor for TI 2022 for its Preliminary and Group stages. The sponsorship inclu...
- Team Vitality and adidas join forces to launch semi-pro team. French esports organisation Team Vitality has teamed up with global sportswear brand adidas for the League of Legends Open Tour 2022.
- FlyQuest names Mastercard as financial partner for its LoL teams. North American esports organisation FlyQues t has named financial company Mastercard as the official financial services partner for its League of Legends teams.
- KIA extends LEC partnership for 2022. South Korean automotive marque Kia Motors has extended its partnership with the League of Legends European Championship (LEC) for the 2022 season.
- G2 Esports partners with Kingston FURY. European esports organisation G2 Esports has announced a partnership with hardware brand Kingston FURY. The partnership will see Kingston FURY become the G2’s official gaming memory and storage provider.
Nov 11, 2022 · In a new Esports Charts article, we'll tell you which players and teams topped the ranking by chat mentions, and why Prime Gaming and MasterCard were the most mentioned among the tournament sponsors. T1 became the most popular Worlds 2022 team by the number of mentions in chats, as expected.
Oct 3, 2022 · September saw VALORANT announce the partner teams for its franchised system, Halo announce a new team, a Lil Nas X collaboration, alongside a string of notable mainstream non-endemic brand partnerships from the likes of Samsung, KFC, Puma and Nissan, amongst others.
