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- Hellmann's. Linebacker Jerod Mayo has found the perfect brand partnership for his name. As he goes house to house tackling anyone wasting food, he reaches the defense of the "very hittable" Pete Davidson.
- Amazon. The all-knowing Alexa can even read minds as Colin Jost and Scarlett Johansson poke fun at their relationship. Saturday Night Live's Weekend Update host and the Black Widow actress adorably bicker in an ad that Michael Che will certainly roast in the next SNL episode.
- Planet Fitness. Lindsay Lohan is glowing more than ever thanks to Planet Fitness as she shows off her smarts, health, and creativity. With cameos from Dennis Rodman, Danny Trejo, William Shatner, and Jeopardy's Buzzy Cohen, Lohan doesn't shy away from her past paparazzi and DUI troubles.
- Budweiser. Directed by Nomadland's Oscar-winning helmer Chloé Zhao, Budweiser's commercial doesn't contain much beer, but it does tell an uplifting story of getting back up after being pushed down.
Feb 7, 2022 · An instant replay of the latest ads. In our “Super Obsessed” spot, an enthusiastic Super Bowl fan is counting down the days until the Big Game. Her parents become the MVPs when they help create a super gameday experience, of course, with the help of the latest tech and Best Buy easy-to-use app.
Super Bowl LVI teasers started trickling out in the middle of January and now that the Big Game teams have been determined, we’re starting to see more pre-releases of actual game commercials. Always a big draw for Super Bowl ads, celebrities are making appearances in the teasers as well, with Kevin Hart, Seth Rogen, Megan Thee Stallion and more supporting brands.
- Frito Lay Super Bowl 2022 TV Spot, 'Push It' Song by Salt-N-Pepa. 791 (24% above norm) Likeability Score. Funny. Top Emotion. $13,000,000. Est. TV Spend. 2.03%
- Nissan Super Bowl 2022 TV Spot, 'Presenting: Thrill Driver' Feat. Eugene Levy, Brie Larson [T1] 787 (23% above norm) Likeability Score. Exciting. Top Emotion.
- Netflix Super Bowl 2022 TV Spot, 'New Movies Every Week' Song by OTR & Ukiyo. 756 (18% above norm) Likeability Score. Curiosity. Top Emotion. $19,500,000. Est. TV Spend.
- BMW iX Super Bowl 2022 TV Spot, 'Zeus & Hera' Featuring Arnold Schwarzenegger, Salma Hayek [T1] 745 (17% above norm) Likeability Score. Green. Top Emotion.
- Arnold Schwarzenegger and Salma Hayek For BMW
- Megan Thee Stallion and Charlie Puth For Flamin’ Hot Cheetos
- Ye For McDonald’s
- Zendaya and André 3000 For Squarespace
- Larry David For FTX
- Paul Rudd and Seth Rogen For Lay’s
- Dolly Parton and Miley Cyrus For T-Mobile
- Halle Berry and J.B. Smoove For Caesars Sportsbook
- Simple Minds For Meta Quest 2
- Snoop Dogg & Martha Stewart For BIC
Schwarzenegger, who played Hercules in a miserably dubbed pre-fame movie, returned to his Hellenistic roots to portray Zaddy of the Greek gods Zeus alongside Salma Hayek as wife/sister (let’s not get into that) Hera in BMW’s ad for their electric BMW. (Zeus is the god of thunder and lightning, thus the electric tie-in.) With classic droll Arnold hu...
After first popping up in a 2014 Geico ad, Salt-N-Pepa’s “Push It” returns to Super Bowl commercial glory thanks to Flamin’ Hot Cheetos. With Flamin’ Hot PhD Megan Thee Stallion playing herself and a CGI bird in an alligator’s mouth, as well as Charlie Puth playing himself anda beatboxing fox (just watch it), it was certainly one of the most memora...
From “you deserve a break today” to “I’m lovin’ it,” McDonald’s has always scored big with simplicity in its ads. And it’s hard not to feel seen in the fast-food giant’s Super Bowl 2022 offering, which depicts the all too familiar experience of showing up at a Mickey D’s and spacing out while looking at the menu, gurgling out “can I get uhhhhhhh” j...
It’s been a minute since we’ve gotten new music from the inestimable André 3000, so even a new verse from the OutKast legend is big news. Sure, in this case, the new verse is really just a nursery rhyme tongue-twister about seashells by the seashore for a Squarespace ad starring Zendaya, but we’re starving here, and we’ll take what we can get. As f...
https://www.youtube.com/watch?v=BH5-rSxilxo It’s hard to pull off the trick of hiring a non-supporter of what you’re selling to promote your product, but you gotta hand it to FTX: It’s entirely believable that Larry David thinks cryptocurrency is stupid, and FTX did an excellent job of deploying the legendary cynic – shown in his commercial acting ...
https://www.youtube.com/watch?v=0KjatG0hqwE Two incredibly funny, likable comedians with acting chops sharing a Super Bowl commercial. What’s not to like? Just like the salty, crisp, irresistible snack at the center of this ad, this commercial about Paul Rudd and Seth Rogen’s “golden memories” was light, tasty fun that you wanted more of the moment...
https://www.youtube.com/watch?v=sdi-oGP7ndQ Dolly Parton and her goddaughter Miley Cyrus teamed up for a T-Mobile ad that served as a send-up of charity singles. The cause? Cell phones stuck on bad networks. With a patented Dolly Parton chest joke (“America’s got a serious problem, so I’m gonna get it off my chest — 5G phones trapped on limited 5G ...
https://www.youtube.com/watch?v=jfG_d-0X2ZI&feature=emb_logo Between BMW and Caesars Sportsbook, Greco-Roman lewks have never been more in vogue on Super Bowl Sunday. The sports betting app made a wise choice nabbing J.B. Smoove as Caesar, who beautifully knocks down Peyton Manning (“Caesar tells the jokes around here”) and otherwise insults his di...
https://www.youtube.com/watch?v=LcmAlpIp3oM An advertisement for Meta (formerly Facebook) starring an animatronic dog dipping his paws into the metaverse had no right to be as touching and resonant as this. Whether it was the retro emotional pull of Simple Minds’ iconic “Don’t You (Forget About Me)” or the storyline of a big furry dog getting rescu...
As if serving as a cornerstone of the 2022 Super Bowl halftime showwasn’t enough, Snoop Dogg also appeared alongside pal Martha Stewart for a sly, tongue-in-cheek ad for BIC EZ Reach lighters, where Martha extolled the virtues of the lengthy lighter for candles and campfires, while Snoop, by his mere presence, reminds you what else you might use a ...
All of the ads running in Super Bowl LVI. Follow along as we update the collection throughout the game. ... Super Bowl Commercials - 2022. ... Agency: Best Buy ...
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Feb 13, 2022 · The Super Bowl's commercials are a spectacle unto themselves; these are all the big ones airing during Super Bowl LVI. 2022 marks the 56th annual edition of the NFL's top championship game, with the Los Angeles Rams going head to head with the Cincinnati Bengals at the Rams' home venue of SoFi Stadium in Inglewood, California. Regularly drawing nearly 100 people to the live broadcast, the ...