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  1. There are three major reasons why we experience emotions. Emotions help to motivate us for action: Emotions help to organize our behaviour and set us in motion to accomplish a goal.

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  2. That provides one rationale for why conscious cognition might be functional, but why be conscious of emotion? What are feelings for? One function of conscious emotion is to aid learning by drawing our attention to the most important or urgent aspects of a situation.

  3. A feeling is the result of an emotion and may be influenced by memories, beliefs and other factors. A mood is described by the APA as “any short-lived emotional state, usually of low intensity.” Moods difer from emotions because they lack stimuli and have no clear starting point.

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  4. No one really felt emotions before about 1830. Instead, they felt other things – ‘passions’, ‘accidents of the soul’, ‘moral sentime nts’ – and explained them very differently from how we understand emotions today. Some an cient G reeks believed a defiant rage was carried on an ill wind.

  5. Jun 5, 2007 · PDF | Purpose – Consumption situations can be emotionally charged. Identifying the cause (s) of emotions has clear practical import to the understanding... | Find, read and cite all the...

  6. Theorists from Adam Smith (1759) to Robert Trivers (1971) and more recently economists Jack Hirschliefer (1987) and Robert Frank (1988), have argued that emotions operate as mechanisms for sustaining subjective commitments to strategies that run counter to speciously attractive immediate rewards.

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  8. The basic emotions, their biological bases, overt expressions, cultural influences, their relationship with motivation, and some techniques to help you manage your emotions better will also be dealt with.

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