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  1. There are three major reasons why we experience emotions. Emotions help to motivate us for action: Emotions help to organize our behaviour and set us in motion to accomplish a goal.

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  2. Jun 5, 2007 · Purpose – Consumption situations can be emotionally charged. Identifying the cause(s) of emotions has clear practical import to the understanding of consumer behaviour.

  3. Moods difer from emotions because they lack stimuli and have no clear starting point. For example, insults can trigger the emotion of anger while an angry mood may arise without apparent cause. Defining emotions is a task that is not yet complete.

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  4. Theorists from Adam Smith (1759) to Robert Trivers (1971) and more recently economists Jack Hirschliefer (1987) and Robert Frank (1988), have argued that emotions operate as mechanisms for sustaining subjective commitments to strategies that run counter to speciously attractive immediate rewards.

  5. The basic emotions, their biological bases, overt expressions, cultural influences, their relationship with motivation, and some techniques to help you manage your emotions better will also be dealt with.

  6. Aug 23, 2018 · Indeed, emotion is a central feature of social life, emerging in response to, and embedded within, symbolic and power systems, and lived through everyday experiences and meaning-making practices...

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  8. The research reveals that emotions constitute potent, pervasive, predictable, sometimes harmful and sometimes beneficial drivers of decision making. Across dif-ferent domains, important regularities appear in the mechanisms through which emotions influence judgments and choices.

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