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  1. There are three major reasons why we experience emotions. Emotions help to motivate us for action: Emotions help to organize our behaviour and set us in motion to accomplish a goal.

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  2. Moods difer from emotions because they lack stimuli and have no clear starting point. For example, insults can trigger the emotion of anger while an angry mood may arise without apparent cause. Defining emotions is a task that is not yet complete.

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  3. To synthesize the growing literature on emotion beliefs, we first provide a conceptual mapping of two superor-dinate beliefs that are central to this domain: (a) beliefs about whether emotions are good or bad and (b) beliefs about whether emotions are controllable or uncontrol-lable.

  4. Jun 5, 2007 · Purpose – Consumption situations can be emotionally charged. Identifying the cause(s) of emotions has clear practical import to the understanding of consumer behaviour.

  5. A belief about whether emotions are ‘good’ versus ‘bad’ is one of the most basic beliefs about emotions. When this belief is applied in a more contextualized manner, it can refer to whether emotions are desirable (vs. undesirable), valued (vs. devalued), useful (vs. useless), helpful (vs. harmful), and so forth.

  6. Sep 1, 2007 · The overarching point argued for here is that how emotions are experienced, and even which emotions are experienced, are shaped by factors that are not consistent across time and space.

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  8. Emotions appear long before thoughts in human evolution and our own development. The parts of the brain that handle rational thought (the frontal lobe and the neocortex) develop from and remain firmly rooted in the areas of the brain that handle basic emotions (the amygdala and the limbic system).

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