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  1. According to the American Psychological Association (APA), emotion is defined as “a complex reaction pattern, involving experiential, behavioral and physiological elements.” Emotions are how individuals deal with matters or situations they find personally significant.

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  2. There are three major reasons why we experience emotions. Emotions help to motivate us for action: Emotions help to organize our behaviour and set us in motion to accomplish a goal.

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  3. Jun 5, 2007 · PDF | Purpose – Consumption situations can be emotionally charged. Identifying the cause (s) of emotions has clear practical import to the understanding... | Find, read and cite all the...

  4. No one really felt emotions before about 1830. Instead, they felt other things – ‘passions’, ‘accidents of the soul’, ‘moral sentime nts’ – and explained them very differently from how we understand emotions today. Some an cient G reeks believed a defiant rage was carried on an ill wind.

  5. Mar 29, 2022 · Widely regarded as the standard reference in the field, this handbook comprehensively examines all aspects of emotion and its role in human behavior. The editors and contributors are foremost authorities who describe major theories, findings, methods, and applications.

  6. Our key primary emotions are: fear; sadness; disgust; surprise; anger (although sometimes is secondary); contempt; and joy/happiness. Each primary emotion has a distinct purpose and functionality, and can be either adaptive (healthy) or maladaptive (unhealthy), as depicted in the table below.

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  8. Emotions are changes of great intensity and short duration in a person’s mood. With our selection of books on emotions you will learn how they work and the best way to manage them so that they become great allies and not your enemies. But what are emotions?

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