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  1. No one really felt emotions before about 1830. Instead, they felt other things – ‘passions’, ‘accidents of the soul’, ‘moral sentime nts’ – and explained them very differently from how we understand emotions today. Some an cient G reeks believed a defiant rage was carried on an ill wind.

  2. Moods difer from emotions because they lack stimuli and have no clear starting point. For example, insults can trigger the emotion of anger while an angry mood may arise without apparent cause. Defining emotions is a task that is not yet complete.

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  3. There are three major reasons why we experience emotions. Emotions help to motivate us for action: Emotions help to organize our behaviour and set us in motion to accomplish a goal.

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  4. Jun 5, 2007 · Purpose – Consumption situations can be emotionally charged. Identifying the cause(s) of emotions has clear practical import to the understanding of consumer behaviour.

  5. Mar 29, 2022 · Widely regarded as the standard reference in the field, this handbook comprehensively examines all aspects of emotion and its role in human behavior. The editors and contributors are foremost authorities who describe major theories, findings, methods, and applications.

  6. Chapter 1: What is an Emotion? Chapter 1 Learning Objectives. Defining an Emotion. Differentiating Emotions from Other Constructs. The Duration of an Emotion. Summary of an Emotion. Chapter 1 References. End of Chapter Activities (Chapter 1) Chapter 2: Classical Theories of Emotion. Chapter 2 Learning Objectives. Chapter 2 Introduction.

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  8. The basic emotions, their biological bases, overt expressions, cultural influences, their relationship with motivation, and some techniques to help you manage your emotions better will also be dealt with.

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