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Engage emotions
- Metaphors are potent tools for persuasion because they engage emotions. When a speaker uses metaphors to create vivid, emotionally charged imagery, it resonates with the audience on a deeper level. This emotional connection enhances the persuasive impact of the message.
franticallyspeaking.com/35-metaphors-for-powerful-communication/35 Metaphors for Powerful Communication - Frantically Speaking
Dec 24, 2021 · Metaphors can enhance persuasion even when people are not motivated to think too deeply about a message. They do so by evoking immediate emotional reactions and by making the...
- UNHCR Innovation Service
Nov 28, 2017 · Learn why metaphors are such a powerful tool for writers, how they alter readers, and how to craft the best ones.
Learn why metaphors are such a powerful tool for writers, how they alter readers, and how to craft the best ones.
Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.
- Pradeep Sopory, James Price Dillard
- 2002
It is known to help people understand complex topics, com-municate efficiently, and influence others. In this paper, we provide a review of the literature on the util-ity of metaphor, describing key findings and controver-sies while underscoring recent experimental and theoretical advances.
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Nov 5, 2022 · Metaphors are especially powerful when they generate implications that are coherent with a particular ideology. When taken together, these systems of metaphors can be triggered by cognitive framing, the use of a familiar perspective or narrative to make sense of and evaluate new information.
