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Engage emotions
- Metaphors are potent tools for persuasion because they engage emotions. When a speaker uses metaphors to create vivid, emotionally charged imagery, it resonates with the audience on a deeper level. This emotional connection enhances the persuasive impact of the message.
franticallyspeaking.com/35-metaphors-for-powerful-communication/35 Metaphors for Powerful Communication - Frantically Speaking
Dec 24, 2021 · As you begin to use metaphors in your communications as tools for persuasion, here are five takeaways to keep in mind: Metaphors enhance the persuasive power of a message.
- UNHCR Innovation Service
Nov 28, 2017 · Learn why metaphors are such a powerful tool for writers, how they alter readers, and how to craft the best ones.
It is known to help people understand complex topics, communicate efficiently, and influence others. In this paper, we provide a review of the literature on the utility of metaphor, describing key findings and controversies while underscoring recent experimental and theoretical advances.
Jul 1, 2002 · Studies investigating the effects of need for cognition in advertising found support of the superior organization view for why metaphor holds a persuasive advantage over literal language.
May 9, 2019 · We begin with a brief introduction to metaphor and offer a critical assessment of the claim that conventional metaphors in language reflect underlying conceptual representations and processing,...
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Previous research has established three main reasons why the use of visual metaphor is beneficial to advertis-ers: attention, elaboration, and pleasure (Phillips, 2003). Especially, visual metaphor ads are expected to foster a pleasurable experience (Forceville, 1998).
